Excerpt - page 13: "... merkt nicht einmal, ob ein 68oxo- oder ein PowerPC-Programm läuft. Apple ist mit der Ein- führung der PowerPCs ein echtes Meisterstück ..."
Excerpt - page 128: "... of manufacturing need to be pushed (as was done with OXO and Apple)? At the same time, the designers are developing the look ..."
Excerpt - page 187: "... As a result of pioneering brands like Apple, Nike, and Oxo, more people appreciate design's ability to enhance everyday life. Target's ..."
Excerpt - page 57: "... Goods with a particular design aesthetic, such as the Apple iPod and OXO kitchen utensils, appeal to original authenticity; likewise services that employ ..."