Excerpt - page 150: "... " Haier became a pioneer in market segmentation and prod- uct innovation to meet the unique needs of different segments. The discovery that rural customers were using Haierwashingmachines to clean vegetables and sweet potatoes led the com- pany ..."
Excerpt - page 115: "... rural China were surprised to find that people were using Haierwashingmachines to wash the vegetables they had grown in their gardens. ..."