Excerpt - page 104: "... then choose a prize that relates to your subject. For example, a computer magazine should offer subscribers a chance to win a computer, not ..."
Excerpt - page 36: "... "The models are depicted as guys the audi- ence can relate to," says Hess. "When readers took at the magazine, they see themselves. ..."
Excerpt - page 226: "... " The RELATE approach appears in several marketing campaigns, for example in the Playstation Underground CD magazine, which relates the product to its customers in an innovative ..."
Excerpt - page 30: "... A magazine's masthead, or cover title, becomes a significant image: it is clearly verbal, relates to the brand, and provides a symbolic encapsulation of the ..."