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| 4. |
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Advertising and Integrated Brand Promotion
by Thomas O'Guinn, Chris Allen, and Richard J. Semenik
(Hardcover - Apr. 18, 2008) |
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| Buy new: $231.95 $175.79
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| Get it by Thursday, Feb. 11 if you order in the next 22 hours and choose one-day shipping. |
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| Excerpt - page 6: "... Part I The Process: Advertising and Integrated Brand Promotion in Business and Society Introductory Scenario: Does This Sound ..." |
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