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Harvard Business Review on Customer Relationship Management
- Paperback (Jan. 15, 2002) by C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, et al.
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Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
- Paperback (Mar. 2, 2010) by Joseph B. Pine
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Harvard Business Review on Customer Relationship Management
- Kindle Edition - Kindle Book (Oct. 31, 2001) by C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, et al.
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