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Branding & Innovation Guides
Build a better brand and create customer loyalty with these creative branding guides.
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th EditionNov 6, 2012
Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful...Jan 1, 2013
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible BrandJan 10, 2015
Branding: Create Your Difference Through Smart Branding: Why your branding, marketing and business is not working.Jun 6, 2014by Terence Tam and Branding
Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any BudgetApr 1, 2014by Maria Ross
Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity DevelopmentOct 17, 2013by Scott Lerman
Archetypes in Branding: A Toolkit for Creatives and StrategistsSep 13, 2012