New Products ManagementDec 13, 2010by C. Merle Crawford and C. Anthony Di Benedetto
The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product ManagerJun 12, 2013
Management of New Product Launches and Other Marketing ProjectsOct 9, 2008by Michael W. Lodato Ph.D.
The PDMA Handbook of New Product DevelopmentDec 26, 2012by Kenneth B. KahnGet it by Friday, Jan 30More Buying Choices
The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) GuideAug 15, 2013by Greg Geracie and Steven D. Eppinger