This title offers insight into e-commerce, looking at the electronic shopping revolution, and strategies for retailers and manufacturers and providing instructions on how to make decisions in the virtual world.
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Book Description
Editorial Reviews
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...insight into the e-commerce playing field... provides instruction on how to make smart decisions in a virtual world. -- CIO Magazine, October 1, 1999
From the Back Cover
"This book will help you answer whether your company is ready for virtual selling and how to proceed." --Philip Kotler, Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
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Most Helpful Customer Reviews
12 of 14 people found the following review helpful:
3.0 out of 5 stars
Valuable Content - Poorly Presented,
By A Customer
This review is from: E-shock: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers (Hardcover)
There is some valuable info in this book, but nothing you wouldn't find in any other eCommerce publication. The problem here is run on sentences, improper grammar, typographical errors, and a huge rally around business in the UK (rather than the US or international). If you are looking for a great visionary book on eCommerce try Tom Siebel's "Cyber Rules." This book isn't worth the money!
2 of 2 people found the following review helpful:
5.0 out of 5 stars
The Electronic Selling Sea Change,
By Artist Barbara Garro (Barbara Garro at http://www.ElectricEnvisions.com in Saratoga Springs, NY) - See all my reviews
This review is from: E-shock: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers (Hardcover)
De Kare-Silver wrote "E-Shock" to help retailers and manufacturers understand the online marketplace evolution. Full of case studies and examples, he provides practical guidelines, tools, checklists, and strategies for decision-makers.This book gives you the information to make informed choices, formulate heads-up sales strategies, and create savvy 21st century marketing plans.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Learn from the past, anticipate the future...,
By
This review is from: E-shock: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers (Hardcover)
This book stood out when I first saw it at an American Management Association book store. The author focuses on the successful pioneers of the E-commerce revolution, and he helps us anticipate the future. A number of practical e-commerce business strategies are also offered for aspiring Web-preneurs. You can't ask for much more!
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