The significance of the women's movement to marketing: A life style analysis (Landmark dissertations in women's studies series) [Hardcover]

Alladi Venkatesh (Author)

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Book Description

Series: Landmark dissertations in women's studies series | Publication Date: 1985

The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.

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#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.

Product Details

Hardcover: 209 pages
Publisher: Praeger (1985)
Language: English
ISBN-10: 0030695880
ISBN-13: 978-0030695889
Product Dimensions: 9.3 x 6.1 x 0.9 inches
Shipping Weight: 12.8 ounces

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