slide:ology: The Art and Science of Creating Great Presentations (Paperback)

by Nancy Duarte (Author)
Key Phrases: arranging elements, creating ideas, Using Visual Elements, New Slide Ideology, Creating Movement (more...)

Editorial Reviews

Product Description
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

• Connect with specific audiences
• Turn ideas into informative graphics
• Use sketching and diagramming techniques effectively
• Create graphics that enable audiences to process information easily
• Develop truly influential presentations
• Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.

About the Author
Principal of Duarte Design (http://www.duarte.com) since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.

Product Details

• Paperback: 294 pages
• Publisher: O'Reilly Media, Inc.; 1 edition (August 12, 2008)
• Language: English
• ISBN-10: 0596522347
• ISBN-13: 978-0596522346
• Product Dimensions: 9 x 8.9 x 0.6 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars See all reviews (62 customer reviews)
• Amazon.com Sales Rank: #1,443 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

41 of 45 people found the following review helpful:

2.0 out of 5 stars Overrated, extremely light on content, January 22, 2009

By	D. Farmer (Reno, NV USA) - See all my reviews (REAL NAME)

I rarely review books, but this one was such a waste that I'd feel guilty if I didn't at least TRY to persuade you not to buy. The main problem with the book, as other reviewers have alluded to, is that it sort of tries to BE a design masterpiece rather than teach you. The design is interesting, but it is to the point that the content is subordinated to the design. There are maybe 5 pages worth of useful content.

Another irritant to me is that this is by far the most commercial book I've ever seen (more ads than a magazine). It seemed that every few pages I was being told to buy this book, or buy all of some other guys books. There is a two page section that is taken from Guy Kawasaki's blog. The whole thing is incredibly derivative (but shallow).

Finally, and this I can take responsibility for, it didn't meet my needs because I am not Al Gore, nor am I the CEO of a company. If I gave a presentation in the style of this book I'd be laughed out of the office. I'm an analyst, and the warm and fuzzy slides would not be good. Duarte's advice on data intensive slides? "Both [of Stephen Few's] books should be on your shelf along with everything Edward Tufte has written."
I have two Tufte books and they are virtually identical, I don't see myself buying his others (and they suffer from the same lack of relevance to corporate analysts). Disappointing.

94 of 118 people found the following review helpful:

1.0 out of 5 stars Yet another designer's book, September 12, 2008

By	David Field (Merrimac, MA USA) - See all my reviews (REAL NAME)

I have to rain on the parade of this book and Garr Reynold's book (and other ones).

The message is "I'm one of the best slide designers in the world (which is true) and I'm going to show you WHY."

The message should be "I'm one of the best slide designers in the world and I'm going to show you HOW."

You'll see plenty to interest you, but unless you're a full-fledged graphic designer you'll never recreate these slides. Imagine putting this book (and the Reynold's book) into a room with some of your worst slide creators, or even yourself. Would you see an improvement in their skills? I doubt it.

You might as well become a painter by reading books that have the world's greatest pictures in them. Even though there is explanatory text here it isn't enough to bridge the gap.

To see a book written for its audience, try the "Before and After" books by Jon McWade which deal with desktop publishing. Unfortunately John has not yet tackled slides, but you can see an page layout idea and make it yourself in minutes.

So, sorry about this, because both this and Reynold's book are "nice" books. The energy has gone into the book's design and production rather than the content. But that makes them coffee-table books, and unless you have a coffee table in your office I'd advise that you give both of them a miss.

21 of 24 people found the following review helpful:

1.0 out of 5 stars Emperor's New Old Clothes, November 25, 2008

By	Christopher Jones (UK) - See all my reviews (REAL NAME)

I had high hopes for this book. It looks very nice. It has the right nods to Tufte early on. But...

But the true content is very thin, includes a load of chart junk (the anti-Tufte - I guess the true cue is in the title, this is a PowerPoint book) and page after page of abstract diagrams demonstrating "flow" - much like the woeful second half of "Say it with Charts" which is about 50 pages of arrows.

Very very disappointing indeed.