Sold!: Direct Marketing for the Real Estate Pro (Paperback)

by Lois K. Geller (Author)
Key Phrases: direct marketing efforts, real estate offer, direct response advertising, New York, Bob Mori, Test List (more...)

Editorial Reviews

Product Description
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois's sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.

About the Author
Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency and has extensive executive experience at other agencies as well. Lois is the author of Response! The Complete Guide to Profitable Direct Marketing, Direct Marketing Techniques, and Customers For Keeps. She is a frequent radio and television panelist. Her "Direct Marketing Diva" column is featured in Fortune On-Line. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada. Lois Geller lives in Hollywood, Florida.

Product Details

• Paperback: 224 pages
• Publisher: Capital Books (December 19, 2006)
• Language: English
• ISBN-10: 1933102276
• ISBN-13: 978-1933102276
• Product Dimensions: 8.9 x 6 x 0.5 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #276,475 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Straightforward and Solid, February 4, 2007

By	Anne Randolph (Colorado) - See all my reviews

I recently received this book to review it for my magazine, lore. I get a lot of real estate books, and I read them all, but this one really beats most. The information is logical, solid, actionable, and the book is highly readable. I was recently at a luxury real estate gathering and heard a terrific coach, Jennifer Cummings talk about precisely the same things that are in this book. I highly recommend it, and in fact am ordering a number of copies to send to other people. Don't miss it!

9 of 9 people found the following review helpful:

5.0 out of 5 stars Direct Marketing for More Profitable Property Sales, January 15, 2007

By	Mike T. (Brooklyn, NY USA) - See all my reviews

Major advertisers have paid millions for Lois's advice on direct marketing. Hundreds of small businesses have also used her strategies because she shows them how to use their size as a strength. I've seen it myself. The difference between success and failure is developing a personal relationship and Lois knows how you can "out friendly" your competitors. You don't need a huge budget to stand out.

As the real estate market slows down, agents who can cost effectively generate referrals and build new relationships will thrive. Blanketing your neighborhood with generic, non personal appeals won't make the phone ring and is too costly these days.

Read this book and learn how one new mailing can pull 10x more than another one, just due to the offer. How bad lists can sink even the best appeal. How to inject your unique personality into all your communications. What really makes people respond...

Lois writes in an easy-to-read style, full of humor and anecdotes. Her advice is empowering and practical. Don't wait for your competitors to read this book!

4 of 4 people found the following review helpful:

5.0 out of 5 stars Sold! is helps build sales!, February 23, 2007

By	Business Owner in Florida (Miami, Florida United States) - See all my reviews

SOLD is a must read for the professional real estate agent, and also for both the new and experienced sellers. Lois writes like a friend to the reader when she spells out exactly what should be expected from an agent. It is a wonderful guide ...even supplying pages for the readers' questions and comments along with names, addresses and web sites of RE people for any further info. Very good illustrations, too.