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The incumbent telcos have largely failed to use triple- or quadruple-play effectively as a mechanism to propel themselves into the new market of digital media.
From a marketing perspective, this was not exactly a forgone conclusion, but perhaps from a vertically integrated business position (especially with hindsight), it was. Nevertheless, the incumbents at least had a chance to show that they could jump the S-curve from the old telecom market into a new digital media market.
