I am replacing a Samsung DLP (7 years old) with a matte screen that had near zero reflective rating (10 being that you see every room light source reflected in the picture and at 0 you see no reflection). The Samsung UN50eh6000F is better than the glossy screens but still has a reflective rating of 7. In other words, room lights reflect in the screen and I have to turn them off to avoid seeing them in the picture. I would imagine that if the background included windows, this would be an issue. I've researched extensively and I haven't found a dull matte screen to match the old Samsung DLP (HL4667W). Conclusion: still less reflective than plasmas or glossy screens.