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Total E-mail Marketing, Second Edition
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Editorial Reviews
Book Description
2nd edition of essential handbook by bestselling author Dave Chaffey
Product Description
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:
* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and don'ts
A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.
* Completely updated edition of the bestselling e-mail marketing handbook
* Brand new examples reflect the latest best practice in this fast-moving area
* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail
See all Editorial Reviews
2nd edition of essential handbook by bestselling author Dave Chaffey
Product Description
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:
* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and don'ts
A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.
* Completely updated edition of the bestselling e-mail marketing handbook
* Brand new examples reflect the latest best practice in this fast-moving area
* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail
See all Editorial Reviews
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
unsubscribe rate, customer lifecycle, landing page, offline communications, touch strategy, viral campaign, clickthrough rate, open rate, permission marketing, mobile marketing, viral content, traditional direct marketing, secondary offer, rented lists, hard bounces, channel preference, digital marketing, viral marketing, communications preferences, click rate, buying lists, mobile content, acquisition campaign, customer acquisition, preview pane Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virgin Atlantic, Email Reaction, Doubleclick Sixth Annual Consumer E-mail Survey, Microsoft Outlook, Deutsche Bank, What's New, Harvard Business Review, Virgin Wines, Big Brother, E-mail Vision, E-marketing Essentials, Frequently Asked Questions, Jeremiah Budzik, Marketing Sherpa, Really Simple Syndication, Total Cost of Ownership, Boots The Chemist, Grant Thornton, Mercer Management Consulting Commentary, Safe List, Seth Godin, The Aberdeen Group, Valentine's Day New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
unsubscribe rate, customer lifecycle, landing page, offline communications, touch strategy, viral campaign, clickthrough rate, open rate, permission marketing, mobile marketing, viral content, traditional direct marketing, secondary offer, rented lists, hard bounces, channel preference, digital marketing, viral marketing, communications preferences, click rate, buying lists, mobile content, acquisition campaign, customer acquisition, preview pane Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virgin Atlantic, Email Reaction, Doubleclick Sixth Annual Consumer E-mail Survey, Microsoft Outlook, Deutsche Bank, What's New, Harvard Business Review, Virgin Wines, Big Brother, E-mail Vision, E-marketing Essentials, Frequently Asked Questions, Jeremiah Budzik, Marketing Sherpa, Really Simple Syndication, Total Cost of Ownership, Boots The Chemist, Grant Thornton, Mercer Management Consulting Commentary, Safe List, Seth Godin, The Aberdeen Group, Valentine's Day New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 18
books:
See all 18 books this book cites
- The Big Red Fez: How To Make Any Web Site Better by Seth Godin on page 122, and page 132
- The One-to-one Future: Building Business Relationships One Customer at a Time by Don Peppers on page 45, and page 49
- Content is King: writing and editing on-line (Emarketing Essentials) by David Mill on page 222, and page 226
- The Customer Revolution by Patricia B. Seybold on page 144, and page 185
- Relationship Marketing: Successful Strategies For The Age Of The Customer by Regis Mckenna on page 49
See all 18 books this book cites
Books on Related Topics
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