When Richard Tait and Whit Alexander set out to start a company in 1998, the two had a distinct mission: to create a lifestyle brand fueled by experiences that would lighten and enlighten people's lives. Their goal was to bring people together through laughter, discovery, and opportunities to shine.

From this simple belief that Everyone Shines came the original game, Cranium. Championed by passionate Craniacs everywhere--including Julia Roberts, Mike Myers, and Drew Barrymore--it quickly became the fastest-selling independent board game in history.

Today, Cranium crafts a wide variety of products that celebrate the full range of everyone's natural abilities. Kids and adults of all ages shine as they create works of art and imagination, perform hilarious feats, discover fascinating new things, and connect with friends and family. Each product reveals unique talents in fun and engaging ways. With Cranium, Everyone Shines!