LEGO

The LEGO Store

Shop for Star Wars, Ninjago, Harry Potter, Duplo, and more.

Introducing LEGO: Legends of Chima

The Story of LEGO

The Story of LEGO

The LEGO® name is an abbreviation of the two Danish words "leg godt", meaning "play well". The LEGO Group was founded in 1932 by Ole Kirk Kristiansen, a carpenter and furniture maker who shifted his trade from cabinetry and home furnishings to toys during Denmark’s economic depression, because he believed that in tough times, people may easily forgo items for the home, but that they would not compromise on play materials for children. The Company has passed from father to son and is now privately owned by Kjeld Kirk Kristiansen, a grandson of the founder.

It has come a long way over the past 80-plus years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s third largest manufacturer of toys and one of the world’s most reputable and esteemed brands. More than just a toy, LEGO bricks have inspired generations of children to create and invent, preparing them for careers such as architecture, engineering, and design. Some of today’s most successful themes are LEGO® Ninjago, LEGO® City, and LEGO® Star Wars™.

The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences, and teaching materials for children in more than 130 countries. Company employees are guided by the motto of the founder: "Only the best is good enough."