Featuring a fine array of 15 attention-grabbing color photos, this unique 12- chapter paperback includes results of the 1998 World Cup Soccer tournament and a chapter each on the World Cup Soccer Family, the 2002 World Cup, Sponsors of the World Cup, Fans and the Fun. Other highlights of the book are stories on the Superstars, Memorable Moments, the Origin of Soccer, History of the World Cup Championships, World Cup Ticket Agencies, Sporting Goods Companies, the 10 Commandments of Soccer, the 2006 World Cup Bid and a comprehensive 5-page Glossary.
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Editorial Reviews
Review
This book gives readers a historical account of the events of the World Cup tournament from its inception and also provides an insight into the finances of the Championships, including the role of the sponsors and the marketing partners. It brings back to you the memorable moments of the Championships. -- Correspondance de Presse of Paris, France July 15, 1998; page 20
From the Publisher
Fidelis Iyebote is an award-winning journalist and his new book is the brainchild of one of the leading soccer writers in the world. One of the most interesting and comprehensive works ever on the subject, the unique 12-chapter paperback features a section on the sponsors of the World Cup Championships including Coca-cola, McDonald's, Canon, Snickers, Gillette, Anheuser-Busch, Opel, Philips, Fujifilm, JVC, and Mater card. Another section dwells on the World Cup role of Sportswear Companies including, Nike, Adidas, Reebok, Umbro and several others.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Comprehensive, insightful, and written with enthusiasm.,
By A Customer
This review is from: The untold stories of the World Cup soccer championships (Paperback)
"Nothing Like it Before" is unique in that it treats the business, commercial, and political aspects of the world cup with the same fan-like enthusiasm it uses to describe the players, the game, and the fans. It is a valuable book for those interested in the logistics of the event as well as its spectacle.
1.0 out of 5 stars
THIS BOOK GIVES SOCCER A GOOD STAND IN SPORTS,
By A Customer
This review is from: The untold stories of the World Cup soccer championships (Paperback)
I HAVE READ THIS BOOK AND I THINK IT IS THE BEST BOOK EVER PRINTED 0N SOCCER, IT HAS A LOT OF INFORMATION FOR READERS, AND USES GOOD SPORTS LANGUAGE.
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