I think I've already been hit. I'm seeing number appear next to my name which automatically connects to web page. When I x it out to close it, it reappears. This began after www.opinionreader.com showed up with a survey. I didn't complete it but noe other things are appearing Arghhhhhhhh
Rustybird, have you tried deleting your history, cookies, etc.? I just got my Fire yesterday for Christmas, and am learning to use it still, but had a web page that kept opening so I erased all the erasables, and solved the problem.