This model is made in China. Quality control is very high. Here is something you might appreciate. Last April I bought the Sony HX200V P&S, it was made in Japan... great product. Last month Amazon had a one day special on this model, I bought another of the same because I liked it so much, and at a very special pricing. This one is made in China. I even called Sony. Bottom line, this second unit is as well made as my first. The P510 does a slightly better job in low light... the Sony is better for movies.