About the Author
Shelly Alcorn, CAE is a Principal with Alcorn Associates. She is a thought leader, facilitator, trainer and award winning public speaker specializing in non-profit trade and professional associations. She creates compelling educational experiences, designs tactical strategic solutions and speaks on critical issues faced by the association community. She is also the author of the Association Subculture blog. Shelly worked closely with volunteer members of the California Society of Association Executives (CalSAE) and the xPresso Ed Task Force in the creation of xPresso Ed - The Association Management Series.