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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Intelligent & interesting guide to do-it-yourself marketing,
By D. Yale "D.Y." (New York City) - See all my reviews
This review is from: Do-It-Yourself Marketing Research (Hardcover)
I first bought George Breen's book, "Do It Yourself Marketing" back in the early 80's. It's still on my shelf of reference books.It's an interesting and helpful book that demystifies marketing research. It's filled with common-sense advice, it's well-written, and it's easy to read. A home run! Breen's books is so good, that it's one of the few books I recommend in my own book, "The Publicity Handbook." Nice job, Mr. Breen! |
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Do-it-yourself Marketing Research by George Edward Breen (Hardcover - May 1, 1982)
Used & New from: $0.01
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