I write erotic fiction, and for me, those two words are of equal importance. A great story, which draws you in. A story inhabited by people you want to get to know, with twists and surprises, which compel you to read on. Plus, of course, plenty of erotic interludes which fit seamlessly, coming from that story, and driving it forward. From soft, sensual pleasure, to BDSM and a wide variety of fetishes.
My characters tend to avoid the stereotypes of the genre. They won’t be perfect; they will have flaws. They may be uncertain about their sexuality, needs and desires. They won’t always do what you expect - or want - them to do.
Ultimately, I want you to be able to identify with them, and to imagine yourself in the scene as you read.