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Featured Brand: Bolden Beauty

El Paso, TX

Chinelo Chidozie & Ndidi Obidoa, Co-Founders

The idea of Bolden was born over a family vacation in Key West, where we found it hard to find sunscreen that worked for our skin tone. We started brainstorming and had so much fun with the process we decided to take a leap of faith. We coined the name Bolden from the word Embolden, to represent our Black women centric brand. We want women to own their individual beauty narratives and be comfortable in their beauty.

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Meet the business owners
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