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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Kindle Edition
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The Jerry McGuire line "you had me at hello" was appropriate for me in what I think of this book. From the very beginning this no nonsense and no BS approach to sharing a playoff how to actually build a marketing strategy was invaluable. My MBA marketing courses didn't teach me as clearly as this book did. I cannot recommend this book highly enough and book 5 copies for my employees. No more random acts of marketing for me...
Developing Leaders Inc.
Allan is a master marketer, and thank you for this amazing book.
And I believe his strategies, not new but articulated so simply (and fun to read), will help you in your business development roadblocks.