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Patrick J. McGinnis

The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job Hardcover – Illustrated, April 12, 2016

by Patrick J. McGinnis (Author)

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Choosing between the stability of a traditional career and the upside of entrepreneurship?
Why not have both?

Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.

What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.

McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making your better at your day job. He also profiles real-world 10% Entrepreneurs such as...
•Luke Holden, a cash-strapped recent college graduate, who started his own lobster-roll empire and oversaw much of its first year of operations, all while working full time in corporate America
•Dipali Patwa, a designer and mom whose side project designing and selling infant clothing is now a sensation.
•A group of friends who met at a 6am Bible study class and went on to start a brewery that now generates millions in sales .

A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a start-up—including as a founder, angel, adviser, or aficionado. Most importantly, you don’t have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis’s 10% principles into action, you’ll quickly start racking up small wins, then watch as they snowball into your new (and far more entrepreneurial) life.

Print length

240 pages
Language

English
Publisher

Portfolio
Publication date

April 12, 2016
Dimensions

6.25 x 0.9 x 9.31 inches
ISBN-10

1591848091
ISBN-13

978-1591848097
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Editorial Reviews

Review

"For 4 years, while working a full time job, I was also a 10% Entrepreneur. I didn't know the phrase then, I just knew I had more money, more fun and more opportunities than I'd ever had in my life. If any of those sound like things you want more of, read this book!"
-Jon Acuff, author of Do Over

"Entrepreneurship is not one size fits all. It can take many shapes and forms. There's immense value to testing ideas or weaving entrepreneurial qualities into your life before taking the plunge. The 10% Entrepreneur will tell you how."
- Christine Tsai, Founding Partner at 500 Startups

“We think of entrepreneurship as a big, scary thing, involving blind leaps of faith and sweeping acts of disruption, not for the faint of heart. Yet in today’s ever-changing world, everyone needs to act more like an entrepreneur and take risks -- or risk being left behind. In his debut book, McGinnis delivers a winning game-plan for assuming 10% more risk, more creativity and more (ad)venture in your everyday life for 100% more satisfaction. Entrepreneurship is a smart choice for everyone--and so is reading this book. “
- Linda Rottenberg, co-founder & CEO of Endeavor and author of Crazy is a Compliment

“In a shifting corporate landscape, entrepreneurship no longer has to mean all-or-nothing endeavors. Patrick McGinnis uses his own expertise as a "part-time entrepreneur" to illustrate a proven solution for you to become one, too.
- Keith Ferrazzi, author of the Who's Got Your Back and Never Eat Alone

“This book should be read by anyone who has ever dreamed of starting an entrepreneurial venture.”
- Nir Eyal, author of Hooked

“Clear, concise and forward-thinking, The 10% Entrepreneur dives deeper into the future of today’s business world.”
- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.

About the Author

PATRICK J. McGINNIS is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast-growing businesses. As a 10% Entrepreneur, he has built a diverse portfolio of investments in new ventures in the United States, Latin America, Europe, and Asia. A graduate of Harvard Business School and Georgetown University, he writes for Business Insider, Huffington Post, Boston Magazine, and Forbes. He lives in New York City.

Product details

Publisher ‏ : ‎ Portfolio; Illustrated edition (April 12, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1591848091
ISBN-13 ‏ : ‎ 978-1591848097
Item Weight ‏ : ‎ 12.8 ounces
Dimensions ‏ : ‎ 6.25 x 0.9 x 9.31 inches

Best Sellers Rank: #362,836 in Books (See Top 100 in Books)
- #1,495 in Job Hunting & Career Guides
- #2,566 in Entrepreneurship (Books)
- #3,263 in Personal Finance (Books)

Customer Reviews:
203 ratings

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4.4 out of 5

203 global ratings

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R.A. Carbin

You Don't Have to Go All in to be an Entrepreneur

Reviewed in the United States 🇺🇸 on April 18, 2016

Verified Purchase

I write this from the perspective of a 100% entrepreneur. I wish I'd read this before I started my own venture as I could've avoided some landmines. Entrepreneurship is a hot topic these days as more and more people are realizing that Corporate America doesn't have their best interests at heart. Unfortunately, most of the books about being an entrepreneur only present a sunny, overly optimistic view of how it works and the sacrifices it entails. They gloss over the trials you and your family will endure, the psychological wear and tear, and the very real possibility of failure. Instead, they focus on the the freedom, the glamour, and the potential riches. This book is different. It's the most realistic depiction of the actual risks and rewards of being an entrepreneur. As it turns out, you don't have to ditch the safety of your day job in order to become an entrepreneur; you can pursue your dream of being a tycoon on the side and in a much safer manner than Entrepreneur, Inc. would have you believe. Mr. McGinnis gives you real life examples and actionable advice on how to take this leap of faith. The author has actually walked the walk, having survived AIG's blowup to carve out a new career advising and investing in startups. The commitment to transparency and real talk is the book's greatest strength. The author even goes so far as to reveal the size and value of his stakes in companies. There are so many people who could benefit from injecting some entrepreneurship into their careers. However, they are frightened because of the huge risk that they've been told they must take in order to do it well. Mr. McGinnis has provided the perfect blueprint for getting those aspiring moguls off the sidelines and into a venture that fits their risk profile, financial means, and talents. If you're considering working for a startup or small business in any capacity, you should definitely read this book. In the coming years, it will find its place among the classic texts of entrepreneurship such as The E-Myth and The Lean Startup.

3 people found this helpful

Helpful

Jake

A great read for anyone wanting to break into startups or explore their passions on the side of their day job.

Reviewed in the United States 🇺🇸 on August 4, 2016

Verified Purchase

The 10% Entrepreneur reads clear, is entertaining ,and is packed full of insightful commentary on entrepreneurship, including getting a bird's eye view into startups from the role of an advisor, angel, or member of the team.

I believe this book gives people who are looking for a way to break into startups a conservative, standardized approach to learning about opportunities, evaluating them, and getting involved in the ones that fit with what you're looking for. Ultimately, the individual has to make that decision, but the book puts out a framework that is easy to follow and anecdotes that help paint a picture of common situations we might find ourselves in.

I really enjoyed the author's writing style and industry expertise. It comes through in every page. For anyone who is interested in applying their talents to other ventures in their off-time, I would highly recommend this book as an introduction to getting started on that path. Now that I've taken in the lessons and experiences of the author, I feel much more confident to start approaching companies and pursuing the right opportunity in my off-time.

One person found this helpful

Helpful

JCS

Changed my thinking

Reviewed in the United States 🇺🇸 on May 13, 2016

Verified Purchase

In the interest of full disclosure, I am friends with the author. Also in the interest of full disclosure, when he told me he was going to write this book I was totally supportive and excited for him as a friend but completely disagreed with the premise. I felt if you're going to be an entrepreneur, you should make sure the pool is deep enough but then dive in head first and commit fully. Patrick's book changed my thinking. His 10% concept presents a very practical approach to introducing more entrepreneurship into your life in a way that mitigates risk, expands your knowledge base and network, and fits with your lifestyle and personal situation. His book is well written and logical and a real reflection of Patrick himself - smart, diligent, fun and of the highest personal integrity. Normally I wouldn't include this sort of comment in a review (even if I did know the author), but it is the authenticity of the narrative that makes it so relatable and tangible and therefore of real value.

2 people found this helpful

Helpful

Raed

Another angle to entrepreneurship!

Reviewed in the United States 🇺🇸 on February 27, 2021

Verified Purchase

I enjoyed reading the book as it made me see entrepreneurship from a different angle which is the 10% concept. The book has many examples and it also can help you set a plan of action to become a 10% entrepreneur.

Helpful

Rebecca

This book is for a lot more people than I thought. You'll probably be surprised too.

Reviewed in the United States 🇺🇸 on April 25, 2018

Verified Purchase

I've already loaned this book to three of my friends and if I ever get it back (hope you're reading this) I anticipate many more. McGinnis uses relatable anecdotes and a very plain-speaking style to guide readers through a process that a hell of a lot more people are interested in than I realized- engaging in at least casual, and occasionally ultimately quite expansive, entrepreneurial enterprises. I've been self-employed for years, and learned quite a lot about how to view managing my choice of contracts, negotiation, etc., in very useful- and better- ways. However, this book was also useful to friends running virtual storefronts and an investment dreamer.

If you fit anywhere within the definition of "entrepreneur," I think you'll learn at least one very valuable- and surprising- lesson about managing a dream business that will make this book worth it.

5 people found this helpful

Helpful

Rob Kirk

Loved the concept of the book and I found it ...

Reviewed in the United States 🇺🇸 on February 25, 2018

Verified Purchase

Loved the concept of the book and I found it fun but finding too much information about actually starting your new business, that was lacking. In all fairness, there are many books to there to help you come up with your entrepreneurial idea. This author seems to have the chops for the successful execution of helping you become a 10% entrepreneur. It's a fun book to read, the advice is solid of "don't quit your day job", and the advice to diversify is interesting but the book still feels like it's missing point A to point Z.

2 people found this helpful

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Top reviews from other countries

John Y.

Top read for people with respectable careers and wanting to get into entrepreneurship, without sacrificing it all.

Reviewed in the United Kingdom 🇬🇧 on July 24, 2016

Verified Purchase

Do you feel like you could be an entrepreneur? If so, like me, you would have seen books that boasts the following selling points: "Fire your boss! Quit your job! Live your dream! Find freedom! And get rich while you are at it!"
I have always found these statements a little unrealistic and insensitive to the circumstances of most readers, ie. those who have spent years of their life honing their skills at their careers and with obligations (family, mortgage, lifestyle, etc) - where "taking the jump into the unknown" is not only risky but can also be irresponsible. While living in a dorm room on nothing but instant noodles to build a billion dollar app sounds like a romantic notion, this is not a reality that many of us will happily trade for.

On that note, this book is the best i have ever read that bridges the gap between a career veteran and an entrepreneur. It shows the reader that it does not have to be a choice of one or the other, and gives ideas and guides on how to traverse the common ground between the two - to utilise all the skills (and money) that the reader has accumulated in his career to feed his entrepreneurial hunger. And keeping the day job he is already so good at.

I love this book as it is aimed at a more mature audience with a respectable career and/or saved capital and shows them how to leverage these in the world of startups, without having to start from scratch.

Top read for anyone wanting more to life than their careers without sacrificing the benefits their careers provide.

5 people found this helpful

Amazon Customer

An intelligent approach to entrepreneurship

Reviewed in the United Kingdom 🇬🇧 on August 15, 2016

Verified Purchase

‘The 10% Entrepreneur’ forces us to give a closer look to an omnipresent feature of the modern world: the search for meaning at work. The book tackles two opposite but complementary trends. On the one hand, the recent generations find themselves in a more fragmentary and automated work environment. There has never been so much distance between the work force and the final product of their work, consequently rendering work somehow meaningless. On the other hand, an equally powerful phenomenon appears: media presents entrepreneurship as the epitome of professional realization. This is what the author calls Entrepreneurship Inc, a generated perception of entrepreneurship as the perfect balance between financial wellbeing and freedom. The first trend is an inexorable reality and the second one is a fallacy created by the media that focuses only on successful cases and neglects the fact that successful entrepreneurship is more often than not accidental.

It is in this aspect where ‘The 10% Entrepreneur’ becomes an extraordinary resource to tackle professional meaningless from a realistic perspective. The book’s main idea is that your day job and your entrepreneurial ventures are compatible: your day jobs allows you to pay for the bills and your side ventures allow you to bring meaning into your professional life. ‘The 10% Entrepreneur’ is a rare book because of it comprehensive nature. It does not only develop the main idea but offers a series of working principles – referred to as entrepreneurial ‘mind-set’ – and practical strategies to become an entrepreneur. It also includes a detailed explanation of the different ways in which you may become a 10% entrepreneur, how to give your first steps, how to do a due diligence analysis and some interesting reflections on personal marketing.

Throughout, the book is full of examples of several entrepreneurs in different industries and various geographical areas. This was my favourite part of the book, since it displays an unusual epistemological honesty by not only focusing in positive evidence, i.e.: successful ventures, but also in failed ventures. In these cases there is always a lesson behind the story.

In connexion with the previous point, another relevant feature of this work is that it offers a sincere approach to risk assessment. It is not a ‘go-and-do-it’ kind of book. On the contrary, the author makes a point of the causal necessity between your day job and your side ventures. The idea that the security of your day job is what allows you to take risks in your 10% is of paramount importance in the logical structure of this book. In this same line, the author offers throughout the chapters a series of exercises of introspection to better understand your talents and your capacities in order to create synergy between your ambitions and your circumstances.

In summary ‘The 10% Entrepreneur’ offers an intelligent approach to the modern trends surrounding entrepreneurship that is based in prudence, feasibility and self-knowledge.

6 people found this helpful

Alex H

226 pages of banalities - don't waste your time and money!

Reviewed in the United Kingdom 🇬🇧 on April 28, 2017

Verified Purchase

What a disappointment. I listened to a webinar that included an interview with Patrick where he sounded like a switched on type of person. His book was a series of banalities that most of us could write in an afternoon. Please, please, don't waste your money and the paper this book is printed on/

3 people found this helpful

Amazon Customer

Disappointing

Reviewed in the United Kingdom 🇬🇧 on March 19, 2017

Verified Purchase

Needs more case studies. Really this whole book could have been condensed into a magazine article. Only helpful if you are yet to go into business and sure you don't want to leave your day jobs.

3 people found this helpful

Miss M Lishomwa

Hearing the authors story makes this book even more appealing.

Reviewed in the United Kingdom 🇬🇧 on March 28, 2017

Verified Purchase

I bought this after seeing Patrick speak at an event. This book is based on his experience and as he is living this himself makes this even more appealing.

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