(FIVE STARS) "Reading The 10-Minute PR Checklist reminded me of two things: a) How much I don’t know about self-promotion, and b) How grateful I am for professionals who make this information available. Thanks, Mark."
-- R. Lynn Wilson LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Manage bad news * Build a more effective PR team * Practice honest, ethical PR THE 10 MINUTE PR CHECKLIST is written for: * Entrepreneurs * Business leaders * Marketing executives * PR managers * Students of PR * Communications consultants * and anyone with an important story to tell Even if you already have a strong PR team in place, this brainstorming tool will give you new ideas to improve results. Because your business is ever-changing, THE 10 MINUTE PR CHECKLIST will inspire new ideas each time you read it. Do you ever wonder why your competitors earn better press coverage from newspapers, magazines, broadcast television and blogs? What are they doing that you’re not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn’t just happen. It’s earned. This checklist will show you how. Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results. WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Media coverage creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media. In recent years, the definition of media has broadened, and this creates exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines. Media has gone social. Bloggers, customers, prospective customers, business partners and even competitors have the power to help you spread your message. This checklist won't teach you how to tweet on Twitter, use Facebook or write a blog. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets. About the Author: Mark Coker is the founder and former president of Dovetail Public Relations, an award-winning Silicon Valley PR agency. In this short ebook, Mark Coker shares some of his best secrets learned over twenty years as a strategic communications consultant for dozens of high-profile companies large and small. He has used these techniques - all ethical and honest - to secure his clients and himself coverage in hundreds of stories in print, radio, broadcast and social media. In 2008, Mark founded Smashwords, and in a few short years has grown it to become one of the world's leading ebook distributors. Mark is a contributing columnist for the Huffington Post, where he writes about ebooks and the future of publishing. Mark is a graduate of the Haas School of Business at U.C. Berkeley, where he earned a marketing degree in 1998.