100% Pure: Fruit Pigmented Mascara Black Tea, .24 oz, Lengthens and Separates Eyelashes, Water, Smudge and Flake Resistant, Colores with Black Tea, Berry and Cocoa Pigments
- Natural Organic Ingredients
- Suitable for everyone
- Water and smudge resistant
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Color: Black Tea
Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and
Apply to the base of your lashes and sweep upwards.
Top Customer Reviews
The product itself is high quality. It goes on thin so I can go nearly natural or build if I want a more dramatic look without clumping.
The benefits of using 100% Pure Fruit Pigmented Mascara are very noticeable. I wear mascara about 5 or 6 days out of the week and my lashes have improved in look, fullness, and touch now that there are no harsh chemicals being applied. Removal is super clean and easy too. I use a tiny dot of food grade coconut oil on each eye and wash as usual with warm water alone. The skin damage around my eyes (fine lines) from excessive rubbing has improved significantly.
I rated 4 stars and not five because I find that I have to make a few under-eye touch ups and reapply for a fresh look during the day. I wish there was some way for it to be more resistant to smudges.
I've been using this particular brand mascara for over a year now and convinced my oldest sister, who doesn't like wearing much makeup, to switch. This is my forever mascara!
Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes.
I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too.
It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day.Read more ›
I love the design of this bottle, very unique and sleek. I will definitely be buying this again.
Most Recent Customer Reviews
Maybe I'm spoiled by the attentiveness of other small business owners transacting on Amazon, but I sent 100% Pure some feedback that went totally unresponded to. Read morePublished 1 day ago by Amazon Customer
This stuff works wonderfully! It is one of the first mascaras that doesn't make my eyes burn or itch. Read morePublished 2 days ago by H.K
I love this product and have already reordered it 3 times... Ps it smells so good ( not like chemical other mascaras)Published 5 days ago by Alyssa Noel
Love this mascara. I don't wear makeup often so it dried out after 2 years, but I think that's pretty reasonable.Published 7 days ago by singlalalapenni
The mascara itself was fine, but the brush is very large and the opening of the whole is not big enough. Read morePublished 7 days ago by C. Brown
Great mascara. The best thing is to know it is made without chemicals. The package came wrapped, not opened and not damaged. Happy overall about this purchase. Thank you !Published 8 days ago by Amazon Customer
I stopped using all non-natural cosmetics once pregnant. I love this one. It does not flake and stays on all day. Gorgeous black color (Black Tea one). Applies easily and smoothly. Read morePublished 9 days ago by Michele Blum
Highly recommend it for sensitive skin. 100%pure is a fantastic brand.Published 12 days ago by mom of 2