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The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future Hardcover – Illustrated, May 8, 2012
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Q&A with Gretchen Rubin and Chris Guillebeau
GR: One thing that really sets your book apart from other similar books is its specificity. You really drill down on how people have actually built these businesses. Why did you take this approach?
CB: Because most books about business are too generic. They are filled with platitudes instead of data and real instructions. There's nothing wrong with saying “Go for it!”—but the purpose of this book is to say, “OK, you're ready to go for it? Great. Here's how you actually do it.”
This isn't a book about business, at least not as most people think about it. Instead, it's a book about freedom. It's for those who want to escape from corporate life, build something of their own to support their families, or just find a way to make more money.
GR: Is it really possible to make a good business out of your passion?
CB: Yes, but the key is to combine your passion with something that is useful to the world. I used to be very passionate about eating pizza and playing video games, but no one wanted to pay me to do it.
That's why we have to go further, until we find the convergence point between what we're excited about and what other people value. For example, I met a guy who was a snowboarding instructor in Canada. He created a DVD set of instructional videos. He followed his passion, he found a way to make it useful, and it's now a $300,000 a year business.
GR: Many books about startups focus on technology companies; by contrast, you focus on small businesses started by people creating companies around something they love to do. Often, they don’t look like typical “entrepreneurs,” don’t come from traditional business backgrounds, and don’t have special skills. Why did you take this approach?
CB: I think there's a real misconception about entrepreneurship. As you noted, some people hear the word startup and imagine things like venture capital, funding rounds, and eventually cashing out if possible. It's not that different from the conception of traditional business—wearing a suit, sitting behind a desk, playing golf after lunch.
But there's also an entirely different way of creating freedom, and it's just now starting to get the attention it deserves. This alternate perspective is about starting on your own, with limited money and no special training. You don't need outside investment (of any kind), an MBA, or a 65-page business plan that no one will ever read. You just need a product or service, a group of people willing to buy it, and a means of getting paid.
GR: The economy has a lot of people feeling anxious about their financial situations. Do you think this is a bad time to take a risk like a startup?
CB: When the economy causes us to feel anxious, it's also a good time to reassess the whole concept of risk. For many people, it may be much riskier to cast your lot in the traditional job market. But what if you didn't have to compete in a crowded marketplace—what if you could essentially create your own job? The beautiful thing about starting small means that you're not necessarily competing with anyone, and your financial risk is low.
In the long run, risk is related to security. Many of the people in this book were successful in creating their own security instead of entrusting it to someone else.
GR: You did a crazy amount of research for The $100 Startup. What surprised you the most?
CB: The first thing that surprised me was how willing most respondents were to talk about the inner workings of their business, especially the financial details. The common attitude was: if this helps other people in their work, I want to share it.
Digging deeper, I was surprised by some of the interesting businesses people had started. There is a guy who earns more than $100,000 a year helping people use their Frequent Flyer miles. There is another guy in Croatia known as “Mr. Spreadsheet,” who has also crafted a six-figure business helping corporate employees manage data better. There were also plenty of interesting businesses that were more traditional, like a retail yarn shop in Portland and an Israeli-American designer who created a business selling hand-made wedding contracts.
GR: You give some controversial advice: you don’t need a business plan, you don’t need to spend too much time planning, you don’t need a large amount of money to launch, and you don’t need special skills or expertise. What do you say to people who disagree?
CB: I'd say the proof is found in everyone who has made it happen. My hope is that this book will serve as a blueprint for many more success stories, just like the unconventional and unexpected entrepreneurs I talked to from all over the world.
-- Daniel H. Pink, New York Times bestselling author of Drive and A Whole New Mind
"In this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think…You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step."
-- Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com
"The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry."
--Seth Godin, New York Times bestselling author of The Bootstrapper’s Bible
"Everything Chris Guillebeau does is in earnest. The ideas inside this book will lead you to a better place."
-- Chris Brogan, President of Human Business Works and author of Trust Agents
“With traditional career doors slamming shut, it’s easy to panic, but Chris Guillebeau sees opportunities everywhere. Making a career out of your passion sounds like a dream, but in this straight-forward, engaging book he shows you how to get it done, one simple step at a time.”
-- Alan Paul, author of Big in China
"Delivers exactly what a new entrepreneur needs: road-tested, effective and exceptionally pragmatic advice for starting a new business on a shoestring.”
-- Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
“Guillebeau has been in the trenches for years, and in The $100 Startup he guides you step-by-step through how he and dozens of others have turned their passions into profits. It's essential reading for the solopreneur!”
-- Todd Henry, author of The Accidental Creative
"This book is more than a "how to" guide, it's a "how they did it" guide that should persuade anyone thinking about starting a business that they don't need a fortune to make one."
-- John Jantsch, author of Duct Tape Marketing and The Referral Engine
“Crammed with data, checklists, models, and concrete examples. Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”
-- Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project
- Item Weight : 14.4 ounces
- Hardcover : 304 pages
- ISBN-13 : 978-0307951526
- Product Dimensions : 5.75 x 1.05 x 8.55 inches
- ISBN-10 : 0307951529
- Publisher : Currency; Illustrated Edition (May 8, 2012)
- Language: : English
- Best Sellers Rank: #7,617 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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I recommend skipping this and getting books that either have much more substance, eg this Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need , or, a this great book I just found that not only is immensely better written but is also more practical and motivating: The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms
Top reviews from other countries
1. It's basic. I mean really basic. It is full of simplistic suggestions such as "every morning, set aside 45 minutes to think about your business. What can you do to move things ahead (p.235)", and "in deciding what to sell, the best approach is to sell what people buy (p.33)". The patronizing guidance it provides almost assumes that the reader is unaware of really, really obvious and sensible things, which is really frustrating.
2. It is full of superficial examples based on random people - Kyle, Gary, Sarah - who are these people? And some of the examples appear unhelpful. For example, the author tells the story of Kyle Hepp, who got fired from her job, but having dabbled in a little photography before, she decided to take up wedding photography with her husband and now they earn $90,000 a year. This is one of many unhelpful anecdotes based on random people and unnamed companies (which by the way, sound completely made up) which add zero value for the reader.
3. All of the case studies in the book are about people who quit their jobs and do microbusinesses that earn them between $40,000 and $60,000 a year. In the greater scheme of things, that isn't too bad a salary, but remember this book is aimed at telling you to quit your job, and note the average salary in the UK is £35,423 (US$46,014). My point is, if you are telling people to quit a comfortable, steady job to start a start up, basing your "success stories" around start-ups that generate just about the same amount of money is not exactly inspiring. In fact, it is quite de-motivating. We need to be realistic. People have families to feed. Who on earth would quit a stable job to start their own business and expose themselves to financial risk (there is actually a chapter on failure in the book) just to end up in the same position financially?
In summary, if you are as good an entrepreneur as this author is a writer of start-up books, don't quit your day job.
But I highly recommend this book for those who want to build their company (even if it is a small or a medium one!) And don't want to work on someone's supervision, want to be the boos of own, this book for you guys. Make sure you complete the book. Even if you don't I am sure you will do something on your own by then!!!
- Good motivation to start a business (no excuses)
- Many success stories and business examples
- Easy read although sometimes it is hard to follow the different stories (the author leaves a story pending, tells 10 others and then comes back to it when we already forgot what the original story was)
- Barely any substantial tool or technique to benefit the reader (not like the previously mentioned book)
- I personally had the feeling that I already knew most of what was in the book