- Paperback: 704 pages
- Publisher: Open Horizons; 5 edition (1998)
- Language: English
- ISBN-10: 0912411481
- ISBN-13: 978-0912411484
- Product Dimensions: 6.5 x 1.7 x 8.9 inches
- Shipping Weight: 2.4 pounds
- Average Customer Review: 81 customer reviews
- Amazon Best Sellers Rank: #609,480 in Books (See Top 100 in Books)
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1001 Ways to Market Your Books: For Authors and Publishers 5th Edition
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John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
About the Author
John Kremer is the owner of Open Horizons as well as editor of the Book Marketing Update newsletter. He is the author of 1001 Ways to Market Your Books, The Complete Direct Marketing Sourcebook, High-Impact Marketing on a Low-Impact Budget, Do-It-Yourself Book Publicity Kit, and Celebrate Today. As a consultant, his clients include a self-published author who has sold over a million books, a new age publisher with 60 titles, and a $100,000,000 publisher with a rapidly growing list of 1,000 titles. John is 57 years old. His wife Gail, a storyteller, is author of Little Fox and the Golden Hawk. They live in a small town in Iowa, where they take care of two dogs named Lisa and Elsie as well as a cat named Gray.
Top customer reviews
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The best way to market your book is to know what you have to help market your book. Draw up a guideline with the budget you have and do what you can. E-mail, pass out business cards, network and do your research. As long as you are doing something then you should feel proud of yourself. Schedule a lot of book signings and even volunteer to talk to different groups that may be interested in your topic. Be active with the budget you have and do not give up.
This is a good book even with it being so many years old. But to be honest I would have to say it is better for publishers than probably for authors if you do not have a lot of money to really advertise.
Chairman & CEO of Library Tales Publishing
Cedric needed some help marketing his books and from the sounds of it, it's beginning to assist him in ways that he hadn't known yet. So yes, this book was very useful.
Susana / Publicist for Cedric Dean
In my case, I have at least 50 colorful paper clips attached to page tops, designating highlighted specifics. Some of the info is clearly outdated, changed URLs, etc.
It is definitely the most complete, comprehensive handbook I own on the subject of publishing and marketing.
I highly recommend it for authors planning to get involved with the marketing of your book, even if you have a publisher (not yourself), you will be expected to do your part. Then, when your publisher stops promoting, you'll be ahead of your game with enough knowledge to not miss a beat, while continuing to sell your books.
You will probably want to buy the latest version for all the updates!
Pie Dumas - Author & Life Coach