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101 Contrarian Ideas About Advertising Paperback – April 4, 2012
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About the Author
Top Customer Reviews
Bob Hoffman is an ad agency owner and a popular advertising blogger at "The Ad Contrarian." He is known for his hilarious skewering of the BS that inundates the advertising industry. Over the years, he has become my favorite advertising blogger because of his ability to think critically. Critical thinking and logic are two faculties in short supply in our industry, and Bob is always a refreshing read.
So I was very happy to see his new book for sale. This book is an edited collection of posts from his blog. Bob Hoffman's perspective is terrific because he continually digs into various heaping piles of advertising hype to discover nuggets of truth. And if he doesn't find any, he's not afraid to say how bad it stinks.
There's not much specific to say about his book, because it's collected from his blog. If you like his blog, you'll like the book. And even if you've read every post on his blog, you should still buy the book. Because he's been writing that great blog for free, and at least deserves some beer money for the effort.
Bob is the little child who points out that the emperor is wearing no clothes, while too many of his advertising colleagues go along with the hype because it pays their salaries. This man has a great sense of humour, plenty of relevant agency experience, courage. And his position is ethical, he cares about advertising/marketing and the consumer - the same can't be said for so many consultants peddling hype and fads to unwitting marketers.
Professor Byron Sharp.
Or at least the truth as seen by the author.
You don't have to agree with everythng a writer puts down in print to admire and respect him.
All you need is the knowledge that he arrived at his opinion by giving some concerted thinking about the subject.
Some things I knew Gary Halbert was wrong on. But he is still often praised because he put his opinions out there and why he thought them.
I feel the same way about Mr. Hoffman.
If you are in advertising I think you will find this book refreshing.
Hoffman smashes some often repeated phrases while giving the reasons people that believe in them are wrong.
If you can, get the Kindle version so you can set it on the audio option to be able to listen to it as you relax is my suggestion. Then relax and enjoy.
Most Recent Customer Reviews
Hilarious book, definitely worth it. Hoffman has a very funny, cynically positive way of describing all sorts of scenarios in advertising, but also offers some great insight on... Read morePublished 2 months ago by Shaherb
Read this book as part of a class at CU Denver. Great read.Published 7 months ago by Robert P. Betts
Enjoy his writing as he exposes the inside of the industry. This is my second book of his and I weekly read his blog.Published 8 months ago by Thomas E. Humphrey II
Maybe the easiest read you will ever run across. It is really a series of blogs put together as chapters but that still makes it a book. A very worthwhile book. Read morePublished 15 months ago by mdornari
I'm glad I've found this book. It points out what it's one of the important things missing in advertising today, making it so honest and cynical, and really, really fun to read. Read morePublished 20 months ago by Edmundo Mora
The best of the ad profession minus all the marketing mantras, babble and ultimately bulls***. This book clearly contributed to reigniting my love for advertising after a decade in... Read morePublished 22 months ago by Adrian
I have worked in the advertising field for close to 40 years and for the most part, loved every minute of it. Read morePublished on October 25, 2014 by Mary Daniels