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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Paperback – Illustrated, October 9, 2012
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Amazon Exclusive: Author Vijay Kumar on The Five Basic Insights That Drive Innovation in Organizations
Today we are flooded with the term “innovation” everywhere -- in magazines, journals, conferences, books, blogs, boardrooms, and news. Yes, with this level of attention being paid to “innovation”, it feels like “innovation has arrived!” It has made a splash in the world, especially in the world of business! But, what does this really mean to an organization? How does this energy and enthusiasm impact a person’s daily activities at work?
Innovation wins customers, creates competitive advantage, and increases profit for organizations. But it’s also a notoriously risky venture to enter into, resulting in extremely low success rates and reluctance on the part of investors and decision-makers to support it. Does innovation have to be so risky and unpredictable?
I’m attacking these issues head on by articulating a vision of a reliable, repeatable, and structured approach for driving innovation in organizations.
This vision is shaped by five basic insights about innovation.
1. Innovation is a discipline, not a mystery.
Practicing innovation is not a mystery, contrary to what most people believe. Innovation is a discipline. It can be planned, practiced, improved, and excelled at. It can be formalized as a disciplined process. We can approach the practice of innovation (creating new products, services, and customer experiences) like a science, with a set of practical and rigorous methods, tools, and frameworks.
2. Innovation process needs clear modes, mindsets, and methods.
Modes provide innovators the focus necessary to deal with complex innovation challenges. Mindsets provide them with clear ways of thinking to fully understand challenges and appropriately conceive responses. Methods facilitate step-by-step actions to reach desired outcomes and end goals. This way of framing structured innovation is particularly valuable for innovators to effectively work together as teams.
3. Four primary forces shape innovations.
The primary forces that shape successful innovations are business, technology, design, and society. Business force relates to the question of what is viable in the market -- where are the market gaps and how to fill them. Technology force looks for what is possible with new emerging technologies and how to create new offerings. Design force asks the question of what is desirable for people and how to create humanized solutions. Society force is focused on what is sustainable for the community and the environment. Integrating these forces produce innovations that deliver higher user and economic value.
4. Innovations need collaboration and teamwork.
Innovations use structured and disciplined processes in which all stakeholders participate. For example, engineers, technologists, business analysts, strategists, researchers, designers, social scientists, community members, and even end-users participate in the process. Collaborative thinking at many levels of the organization is needed to conceive reliable solutions.
5. The same generic process benefits many diverse projects.
A generalized innovation process -- comprehensively conceived for observing, reframing, ideating, prototyping, and planning -- can be used to develop a wide variety of concepts like products, services, experiences, messages, channels, business models, or strategies. It can also support the needs of various types of organizations -- corporate businesses, social organizations, governments, entrepreneurs, or networked organizations.
- Item Weight : 1.53 pounds
- Paperback : 336 pages
- ISBN-10 : 1118083466
- ISBN-13 : 978-1118083468
- Dimensions : 7.4 x 0.8 x 9.1 inches
- Publisher : Wiley; 1st edition (October 9, 2012)
- Language: : English
- Best Sellers Rank: #51,678 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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1. Universal Principles of Design, by Lidwell, et. al.
2. The Design of Everyday Things, by Don Norman
3. Sketching User Experiences, the Workbook, by Bill Buxton, et. al.
4. This book, 101 Design Methods
The first two on my list are about design principles. They help you understand how to recognize and diagnose poor design.
The second two are about the design process. What steps do you go through to get a good design?
I don't believe in highly prescriptive processes, and the author of this book doesn't either. Since projects and teams vary so much, you need a menu of options to construct a good design process for your circumstances. This book gives you many, many options, and discusses the pros and cons of each. I found myself knowing right away if I thought a particular method would work for me and the teams I lead.
If you are looking for step-by-step recipes to do design, this isn't the book for you. If you want to consider lots of ways to do design, and choose the ones you think apply to your case, then I don't think you can find a better book for that than this one.
If you're in need of a how-to book, this will not be sufficient. For methods that are well worn, or attributed to others (i.e. Doblin), this book presents a clear menu of options for reference, which can be researched in greater depth. Since no book can be fully exhaustive or definitive, this is absolutely appropriate.
A number of the methods are of Kumar's making. To have access to the methods of someone as renowned as Kumar is great, but these methods receive no more documentation or explanation than the more common methods. Unfortunately, this is the only document that references those methods, which makes them of limited use to anyone who wishes to employ them in design research.
Some parts are repeated because of the similar approach and expected results.
Bought for a class thinking it'd be a good book to keep on my shelf, but I sold it back as soon as I was done. I would never reach for it.
Top reviews from other countries
The only issue I had with the book is that sometimes its hard to know if the tool is actually useful for your context or situation; some of the imagery is blurred, and some of the imagery seems like its from the 90s.
Regardless, I do think its a very useful book and has lots of tactical ideas, or tools of what you can use through a design innovation explore and the book structure follows a light variation of divergent and convergent practices.
Very good. 4/5