Top critical review
15 people found this helpful
Not all its cracked up to be
on September 6, 2002
Before you purchase this book, you should understand that its strategies are aimed toward the complete novice, and much of what it recommends can be considered common sense from both a technical and marketing prospective for anyone who has used the internet for any length of time. Many of the more advanced concepts can be read about on small business and promotion websites free of charge, and those that cannot are not always followed through in satisfactory detail. By far the most useful portions of the book are the lists of website addresses where one can find relevant materials, which can be quite helpful in putting the information in the book to practical use.
I would recommend this guide to those with an established home business operating locally who lack computer savy but wish to expand their operations onto the internet. For those already focused on creating a net-centric business plan, this book is nothing new.