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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011
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From the Inside Flap
Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market--and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance--in all areas of your life.
The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now--and if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:
Reach goals that you previously thought were impossible
Correctly set goals and guarantee their achievement
Create unprecedented levels of happiness and satisfaction in every area of your life
Use fear as fuel to move you into action
Get everything you want and never have to settle
Dominate your competition and become a role model for success
From the Back Cover
Praise for 10x Rule
"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor
"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"―Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?
"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA
"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily
"Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!"―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books
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There are a lot of things to like in this book: don't be a victim, take responsibility for your own actions and future, work hard, be resilient, persist. Grant isn't afraid to tell you that success is going to take work and that it will be difficult, and those are the highlights of the book.
The TL:DR of this book is this: the answer to every question in your life is to take "massive action." That's it. No matter the question, the answer is always massive action. And honestly, that works for Grant and his wife. They're on the same page with what their version of success looks like, and they will do anything it takes to get there.
The real challenge is when discussing tradeoffs/compromises or these other things that Grant doesn't really believe in. Working 18 hours a day doesn't mean you're sacrificing your family, health, or spiritual life to Grant. He's just 10x'ing those things as well. How you ask? Just do it man. Be in it to win it. Time management? Grant doesn't believe in time management. Just massive action. Seriously, those are his answers for how to have it all in every area of life. The closest he gets to providing a tangible solution for success with his family is spending 1 hour in the morning grocery shopping with his daughter.
I'm not being a "hater", I like Grant Cardone. The world needs Grant Cardones. They create great disruption and drive things forward, but the world also needs people to piece together the mess that is left in Grant's wake. He's a chaos generator, constantly creating "new problems." Again, not a bad thing -- but you need a lot of do-ers, "middle-class", or average joes to make the whole machine work as well.
I would use the analogy of a baseball lineup. Grant Cardone is a home run hitter. He's swinging for the fences, baby. Every at bat, every situation, he's swinging for the fences. You hit a lot of home runs this way, and you strike out a lot this way too. You need the egotistical home run hitter on your team. But you also need the base hitter, the base stealer, the sacrifice bunter. The cameras go to Grant, the home-run hitter. He's celebrated for his success and garners the attention. But what if the base hitter doesn't want that? What if he wants to do well, get on base consistently, but doesn't aspire to have the cameras in his face? Isn't that also success?
Same for economics and the game of life. If everyone was a Grant Cardone we'd just have a bunch of self-absorbed chaos creators wreaking havoc everywhere they went. Again, this is something we need but becomes a recipe for disaster if we prescribe this solution for everyone.
Overall, it's a great book if you'e in a funk and feeling sorry for yourself. It's likely that his tough love will motivate you enough to take some action. As far as being what he actually promises -- the answer to success in all areas of life -- it's pretty meh. Massive action is great thing, but the world is far more complex than having one answer be the answer for everything.
If you are a critical reader/thinker you may not be able to finish it so let me save you the time of reading the book. The 10x rule is simply you will need to work 10x harder than you anticipate. Pick any chapter and it is going to tell you to work 10x harder than you think and you will be successful. Other than generic platitudes or stories how the author worked hard, there are no examples of what it means to work hard or how you will be successful. While all the chapters are bad, chapter 10 exemplifies the generality of the content the best. The author points to how he originated a new sales system and now he dominates. He doesn't quantify how he has dominated or compare his sales system to the success of other sales systems, just states "I came out on top." Then in the next paragraph he states Apple did not follow the same way others were creating computers and now they are dominating. He did not give one example of how Apple distinguished itself- just that they did not follow the pack and now they dominate. That level of ineffective process analysis is what the reader should expect from the entire book.
Lastly, the book is about giving "massive amounts of effort" yet the author gives zero effort when it comes to quotes. On several occasions, he wrote "someone once said" when referencing a specific quote. The first time I saw it, I thought the quote must not be from a specific person or attributed to multiple people. The second time I saw "someone once said", I looked up the quote and it was attributed to one person. I looked up each quote when he said "someone once said", and each time it was attributed to a single individual. In a book about giving massive effort, the author did not take the time, which was literally one minute or less, to look up the sources of these quotes. That is not even giving 1x worth of effort.
Top international reviews
This book is one of a kind, it motivates you from inside out and probably only book you would need for self-motivation.
It slaps you right in your face straight way by showing you the lack of effort and initiative you have taken and hence you are not successful in your life or career.
If you have mediocre mentality then this book is not for you, it is for the person who is ready to take massive action in life until success.
Mr. Sales would be correct synonyms for Grant Cardone
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Don't waste your time reading the whole book, you won't learn any more than this.
This is probably one of the worst business books I've ever read. There is no advice, no wisdom from the author, just a load of patting himself on the back for working 10 times harder and being successful.
At one point, there's an anecdote where he advises someone asking him for help on a Sunday to stop taking weekends off and working harder. Enough said.
People often give up due to underestimating the effort needed in order to achieve their goal. For example, someone has the goal of achieving £2,000/month in revenue within a particular timeframe whilst also determining the effort needed. Grant explains that most of the time there comes problems and obstacles along the way which were not originally anticipated. These problems make a person fall short of their goal, and as a result the person becomes mentally fatigued and gives up. In this circumstance, most people would lowere their goal and come up with a so called 'realistic goal', WHICH IS A BIG MISTAKE! Grant explains that instead of doing this the person should 10X their goal and at the same time 10X their effort. Even if the person falls short of theie 10X goal it's fine. At least they'VE surpassed their original goal!
Would certainly advise, but reading the full book is not necessary.
The American culture is sometimes hard to translate into British culture but if you strip away the bombastic methods and alter some of the terminology, I'm pretty sure it will prove to be a great tool.
There are exercises to complete at the end of each short chapter to embed the knowledge which is good but if you're like me and don't enjoy highlighting in and defacing books, or writing in them, then you'll need a dedicated notebook.
Well worth a read!
It re-stimulates one mentally to think better and do better.
One cannot be same person after reading it. GO FOR IT.
I had loads of moments of clarity whilst reading this book, and am going back to the start to re-read it and so the exercises properly. Great book for giving yourself a kick up the backside.
If you don't want the truth on how to play at the highest in your life then avoid this book as your ego may be dented. If you are ready to be brutally honest with yourself and get serious about create MASSIVE success then look no further my friends because you are in the right place!