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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011

4.7 out of 5 stars 3,671 ratings

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Editorial Reviews

From the Inside Flap

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market--and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance--in all areas of your life.

The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now--and if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:

  • Reach goals that you previously thought were impossible

  • Correctly set goals and guarantee their achievement

  • Create unprecedented levels of happiness and satisfaction in every area of your life

  • Use fear as fuel to move you into action

  • Get everything you want and never have to settle

  • Dominate your competition and become a role model for success

From the Back Cover

Praise for 10x Rule

"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"―Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?

"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily

"Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!"―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books


Product details

  • Item Weight : 15.4 ounces
  • Hardcover : 240 pages
  • ISBN-10 : 0470627603
  • ISBN-13 : 978-0470627600
  • Product Dimensions : 6.06 x 1.18 x 9.05 inches
  • Publisher : Wiley; 1st Edition (April 26, 2011)
  • Language: : English
  • Customer Reviews:
    4.7 out of 5 stars 3,671 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
3,671 global ratings
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Top reviews from the United States

Reviewed in the United States on April 16, 2018
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1,160 people found this helpful
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Reviewed in the United States on January 14, 2019
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Reviewed in the United States on April 17, 2018
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Top reviews from other countries

Vivek Dhungav
5.0 out of 5 stars I am disappointed that I didn’t knew and read this book earlier in my life
Reviewed in India on October 5, 2018
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225 people found this helpful
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Amazon Customer
1.0 out of 5 stars Don't bother
Reviewed in the United Kingdom on October 24, 2018
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87 people found this helpful
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Bryan S Hubbard
2.0 out of 5 stars Yes, but...
Reviewed in the United Kingdom on August 23, 2018
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A.I.93
5.0 out of 5 stars A must read for SUPER PRODUCTIVITY!
Reviewed in the United Kingdom on October 11, 2018
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15 people found this helpful
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Dianne Greenlay
3.0 out of 5 stars Fence sitting on this one
Reviewed in Canada on December 25, 2019
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25 people found this helpful
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