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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011

4.6 out of 5 stars 2,491 ratings

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Editorial Reviews

From the Inside Flap

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life.

The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:

  • Reach goals that you previously thought were impossible

  • Correctly set goals and guarantee their achievement

  • Create unprecedented levels of happiness and satisfaction in every area of your life

  • Use fear as fuel to move you into action

  • Get everything you want and never have to settle

  • Dominate your competition and become a role model for success

From the Back Cover

Praise for 10x Rule

"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"―Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?

"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily

"Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!"―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books


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4.6 out of 5 stars
4.6 out of 5
2,491 customer ratings
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Reviewed in the United States on April 16, 2018
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Top international reviews

Vivek Dhungav
5.0 out of 5 stars I am disappointed that I didn’t knew and read this book earlier in my life
Reviewed in India on October 5, 2018
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1.0 out of 5 stars Don't bother
Reviewed in the United Kingdom on October 24, 2018
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Bryan S Hubbard
2.0 out of 5 stars Yes, but...
Reviewed in the United Kingdom on August 23, 2018
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A.I.93
5.0 out of 5 stars A must read for SUPER PRODUCTIVITY!
Reviewed in the United Kingdom on October 11, 2018
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Fabi F.
1.0 out of 5 stars Schlechtestes Buch das ich je gelesen habe. Oberflächlich geschrieben - Sätze OHNE Inhalt!
Reviewed in Germany on June 22, 2019
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3.0 out of 5 stars Really good information inside
Reviewed in the United Kingdom on March 13, 2017
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Mr. J. Stansfield
4.0 out of 5 stars A useful tool for motivation
Reviewed in the United Kingdom on December 28, 2018
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5.0 out of 5 stars Empowering
Reviewed in the United Kingdom on November 27, 2017
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Dianne Greenlay
3.0 out of 5 stars Fence sitting on this one
Reviewed in Canada on December 25, 2019
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Mihir Shah
5.0 out of 5 stars Bible for growth by Grant Cardone
Reviewed in India on January 24, 2018
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5.0 out of 5 stars Surprisingly good.
Reviewed in the United Kingdom on October 17, 2015
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Alison M
5.0 out of 5 stars You have the power
Reviewed in the United Kingdom on October 11, 2018
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James Lavelle
5.0 out of 5 stars Straight talking business sense from an absolute mogul
Reviewed in the United Kingdom on January 23, 2019
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Jai
5.0 out of 5 stars GO FOR IT
Reviewed in India on February 19, 2018
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3.0 out of 5 stars "do 10 times as much of everything" - now you don't need to buy it
Reviewed in the United Kingdom on January 12, 2020
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