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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011
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From the Inside Flap
Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the marketand you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundancein all areas of your life.
The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right nowand if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:
Reach goals that you previously thought were impossible
Correctly set goals and guarantee their achievement
Create unprecedented levels of happiness and satisfaction in every area of your life
Use fear as fuel to move you into action
Get everything you want and never have to settle
Dominate your competition and become a role model for success
From the Back Cover
Praise for 10x Rule
"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor
"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?
"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA
"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily
"Grant Cardone has hit the nail on the head with The 10X Ruletelling you the real reason people succeed greatly in any area of life!"Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books
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1. Extreme effort will not turn a bad idea into a successful business. Suppose that an entrepreneur wishes to open a microbrewery centered around his recipe for broccoli-infused beer. If prospective customers strongly dislike the taste of the product, no amount of effort will make this recipe a commercial success. Hard work is necessary to become a successful entrepreneur, but it is not sufficient. Even good business ideas generally suck at the beginning, and it is crucial to modify and fine-tune ideas based on market feedback. Sometimes, the best course of action is to give up on an unsuccessful idea in order to free up time and resources to pursue more promising opportunities. Just like in poker, the trick is knowing when to throw more chips into the pile and when to fold. A sales professional who is promoting a product in an established market is different from an entrepreneur trying to become the next Elon Musk. In the former case, hard work is sufficient to be successful.
2. Extreme effort is best expended over short bursts of time rather than as a 24/7/365 lifestyle. Working 18-hour days is not sustainable over the long term. Your health will suffer, as will your mental focus. Success is like a marathon with periodic short-term sprints at key moments. It is physically impossible to sprint for the entire race.
When I heard about the 10X Rule, I ran out to buy it.
While the concept is powerful, and I HAVE learned a thing or two from the book, I thought it was terribly redundant.
If you are into Sales Motivation books, there is Nothing ground-breaking here.
The second to last chapter has a list of 32 qualities of sucessful people...and if you pay attention you will see that he repeats himself several times. I was able to consolidate the list down to about 24 items, maybe less.
Dont spend $20.00+ on this book. Just do this:
Understand and accept that no matter HOW bad the economy is, people ARE making money.
Set VERY high goals for yourself...make a powerful and convincing plan of action...and you'll be on the way to being successful. The higher you set the bar, and the harder you push yourself, the further along the track you will get.
The folks who DON'T plan and DON'T try are the ones whining about beinbg losers.
Don't be a loser.
In a motivating and positive tone I would describe as "pleasantly aggressive", Cardone cajoles the reader as he sells a relatively simple premise backed up by his own experiences.
Cardone believes that the difference between success and failure lies in executing his 10X Rule, which is:
1) Set goals ten times higher than what you need to achieve, and then
2) Take ten times more actions than you think are necessary to achieve your goals.
That's really it, and this is risk reduction. Understand where you need to aim, then shoot much higher to create a greater margin of error, and then take massive and relentless action to plant an entire field full of seeds, some of which are likely to bear the bounty you are looking for.
It's simply a numbers game.
Cardone writes in a tone that will get you fired up, that will get you ready to take on larger challenges and keep going -- in fact go harder -- in the face of adversity.
The 10X Rule is full of quotes designed to kick you into a higher gear:
"As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's."
"One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility"
In the end, I enjoyed this book and am likely to read it again. The 10X Rule is like an Indiana Jones movie built on an ancient truth. Underneath the testosterone, rah-rah and adventure lies the simple facts: extraordinary results require extraordinary effort. The premise isn't overly cerebral: aim high and go for it. But the pace, voice and storytelling align to motivate, and that's a valuable enough takeaway from a business book.