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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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From the Inside Flap
Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the marketand you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundancein all areas of your life.
The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right nowand if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:
Reach goals that you previously thought were impossible
Correctly set goals and guarantee their achievement
Create unprecedented levels of happiness and satisfaction in every area of your life
Use fear as fuel to move you into action
Get everything you want and never have to settle
Dominate your competition and become a role model for success
From the Back Cover
Praise for 10x Rule
"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor
"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?
"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA
"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily
"Grant Cardone has hit the nail on the head with The 10X Ruletelling you the real reason people succeed greatly in any area of life!"Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books
Top customer reviews
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1. Extreme effort will not turn a bad idea into a successful business. Suppose that an entrepreneur wishes to open a microbrewery centered around his recipe for broccoli-infused beer. If prospective customers strongly dislike the taste of the product, no amount of effort will make this recipe a commercial success. Hard work is necessary to become a successful entrepreneur, but it is not sufficient. Even good business ideas generally suck at the beginning, and it is crucial to modify and fine-tune ideas based on market feedback. Sometimes, the best course of action is to give up on an unsuccessful idea in order to free up time and resources to pursue more promising opportunities. Just like in poker, the trick is knowing when to throw more chips into the pile and when to fold. A sales professional who is promoting a product in an established market is different from an entrepreneur trying to become the next Elon Musk. In the former case, hard work is sufficient to be successful.
2. Extreme effort is best expended over short bursts of time rather than as a 24/7/365 lifestyle. Working 18-hour days is not sustainable over the long term. Your health will suffer, as will your mental focus. Success is like a marathon with periodic short-term sprints at key moments. It is physically impossible to sprint for the entire race.
When I heard about the 10X Rule, I ran out to buy it.
While the concept is powerful, and I HAVE learned a thing or two from the book, I thought it was terribly redundant.
If you are into Sales Motivation books, there is Nothing ground-breaking here.
The second to last chapter has a list of 32 qualities of sucessful people...and if you pay attention you will see that he repeats himself several times. I was able to consolidate the list down to about 24 items, maybe less.
Dont spend $20.00+ on this book. Just do this:
Understand and accept that no matter HOW bad the economy is, people ARE making money.
Set VERY high goals for yourself...make a powerful and convincing plan of action...and you'll be on the way to being successful. The higher you set the bar, and the harder you push yourself, the further along the track you will get.
The folks who DON'T plan and DON'T try are the ones whining about beinbg losers.
Don't be a loser.
The book is a great place to start in shifting your mindset from being your typical average joe to a person of great aspiration. It explains the principles needed to conquer seemingly impossible tasks with the right approaches needed to take in order to make those dreams a reality. Grant Cardone is a very well respected entrepreneur and author who has created a very easy and clearly laid out book that gives you more then enough valuable information on how to pursue your goals, overcome obstacles, standout from your competition, and continuously motivate yourself in the idea that is the “10x Rule”. In the book Grant also uses his real life experiences as examples to help drive each principle made home by including (but not limited to) his thought process, attitude towards the situation, immediate problems he faced, and more, to help bring you to the reality of the problems you may very well come across on your journey to success as well. The book is very straight forward, going right into the main ideas and principles set fourth and doesn’t leave a whole lot of room for undesired fluff, with a very nice ending to the book being a summary of how Grant has used all these same principles in his life to achieve success. All in all i give the book 4.5 starts for its ability to get right to the information, thoroughly explain the principles needed to have a 10x mindset, and gives you personal examples of the 10x rule being applied in Grants own life and how you can apply it to yours, now its just time for you to start getting your 10x life going!
Part 2 (Key Takeaways)
* Success is your Duty, Obligation, & Responsibility
* Your success is not limited because of someone else’s success
* Success does not happen to you, it happens because of you
* Take massive action
* Average is a sure sign of failure
* Dominate competition
* Commit first, Figure out later
* Obsession is an asset
* Always expand
Part 3(Apply to Yourself)
This is an easily apliable skill set that can be used in any aspect of your life from work, to relationship, to personal achievement, there is nothing that the 10x rule can not be applied to to start helping your life out, especially if you are someone with big goals! The idea is to redefine success as you know it, figure out what it is you truly want in life and begin deploying a 10x mindset to achieve that desired goal! By breaking up a big goal into smaller, more manageable tasks you are able to take massive action in seemingly simple ways while being able to avoid burnout or having it consume to much of your time. You want to set BIG & OUTRAGEOUS goals to keep yourself from losing motivation as well, while remembering that it is in violation of the 10x rule to work at or below the “average” level. Shoot for OBSESSION when committing to a new goal, being obsessed helps move the pendulum that is you taking massive action towards that goal and with the added mindset that success does not happen to you, it happens because of you, you will be empowered to take control over your life, change the things you wish to be changed, improve the things you want improved, and it will be because of all but four words… THE 10X RULE!
Part 4 (Author)
Grant Cardone is a New York Times bestselling author and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Cardone is a savvy private multifamily investor and holds a portfolio of over 3,800 apartment units throughout the U.S. with transactions valued at over $500 million. As CEO of the #1 Sales Training Platform in the World, Cardone consults with Fortune 500 companies and customers such as Google, Northwestern Mutual, Morgan Stanley, and more. He’s a Top 5 Social Media Expert and one of the Top 10 Most Influential CEOs today. He is also the Executive Producer and star of two reality TV shows, and creator of the first online entrepreneur and business TV network, Grant Cardone TV.
I can't tell you yet that this has resulted in more sales, because it has only been a few weeks. But I can tell you we are getting more meetings and creating more opportunities because of this bold approach and because of what we learned from this book. I am going to keep taking action and read this book again this year because the lessons and motivation has been huge. Thanks GC!