- Audible Audio Edition
- Listening Length: 7 hours and 24 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: July 19, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B005DGW34C
- Amazon Best Sellers Rank:
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The 10X Rule: The Only Difference Between Success and Failure Audible Audiobook – Unabridged
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Top Customer Reviews
1. Extreme effort will not turn a bad idea into a successful business. Suppose that an entrepreneur wishes to open a microbrewery centered around his recipe for broccoli-infused beer. If prospective customers strongly dislike the taste of the product, no amount of effort will make this recipe a commercial success. Hard work is necessary to become a successful entrepreneur, but it is not sufficient. Even good business ideas generally suck at the beginning, and it is crucial to modify and fine-tune ideas based on market feedback. Sometimes, the best course of action is to give up on an unsuccessful idea in order to free up time and resources to pursue more promising opportunities. Just like in poker, the trick is knowing when to throw more chips into the pile and when to fold. A sales professional who is promoting a product in an established market is different from an entrepreneur trying to become the next Elon Musk. In the former case, hard work is sufficient to be successful.
2. Extreme effort is best expended over short bursts of time rather than as a 24/7/365 lifestyle. Working 18-hour days is not sustainable over the long term. Your health will suffer, as will your mental focus. Success is like a marathon with periodic short-term sprints at key moments. It is physically impossible to sprint for the entire race.
When I heard about the 10X Rule, I ran out to buy it.
While the concept is powerful, and I HAVE learned a thing or two from the book, I thought it was terribly redundant.
If you are into Sales Motivation books, there is Nothing ground-breaking here.
The second to last chapter has a list of 32 qualities of sucessful people...and if you pay attention you will see that he repeats himself several times. I was able to consolidate the list down to about 24 items, maybe less.
Dont spend $20.00+ on this book. Just do this:
Understand and accept that no matter HOW bad the economy is, people ARE making money.
Set VERY high goals for yourself...make a powerful and convincing plan of action...and you'll be on the way to being successful. The higher you set the bar, and the harder you push yourself, the further along the track you will get.
The folks who DON'T plan and DON'T try are the ones whining about beinbg losers.
Don't be a loser.
Thisd book can potentially be life changing.
I've created many of my own products and sold millions online. Yet, I
took away some very valuable ideas from this book.
Here are the top 7 things I learned (or was reminded of in a positive way):
1. Instead of blaming the economy for down sales, blame your activity level for being too low
It's easy to get in the mindset that the problem is the market or the economy. He makes a
great case that the problem is the activity of you and/or the employees in your company.
2. Become omnipresent
He has a chapter about omnipresence. This is a GREAT mindset for marketing....become
omnipresent in your market.
3. Seek to dominate your market instead of being competitive.
Being competitive is the wrong target. This is a great point and changes your mindset
4. We consistently underestimate the activity level required to get a result
The problem isn't laziness or anything else. It's simply that we underestimate
the activity level required to launch a new product, make sales or create a
successful marketing funnel.
5. 10x thinking + 10x action
This isn't about thinking only (like Think and Grow Rich) or action only.
Action without the right thought behind it spins your wheels.
6. Set your goal to be 10x greater than you think you need
Expand your thinking. I like this idea. It changes the activities you
plan to reach your goal.
7. Plan to take 10x the actions you think you need
Now, there are a LOT of ideas and nuances I didn't list above. One
of the things he does that's terrific is covers objections to increasing
your activity level.
He made me think about some of the ideas in my own thinking and
re-evaluate them. Very useful.
I highly recommend this book.