- Audible Audiobook
- Listening Length: 7 hours and 24 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: July 19, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B005DGW34C
- Amazon Best Sellers Rank:
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The 10X Rule: The Only Difference Between Success and Failure Audible Audiobook – Unabridged
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There are a lot of things to like in this book: don't be a victim, take responsibility for your own actions and future, work hard, be resilient, persist. Grant isn't afraid to tell you that success is going to take work and that it will be difficult, and those are the highlights of the book.
The TL:DR of this book is this: the answer to every question in your life is to take "massive action." That's it. No matter the question, the answer is always massive action. And honestly, that works for Grant and his wife. They're on the same page with what their version of success looks like, and they will do anything it takes to get there.
The real challenge is when discussing tradeoffs/compromises or these other things that Grant doesn't really believe in. Working 18 hours a day doesn't mean you're sacrificing your family, health, or spiritual life to Grant. He's just 10x'ing those things as well. How you ask? Just do it man. Be in it to win it. Time management? Grant doesn't believe in time management. Just massive action. Seriously, those are his answers for how to have it all in every area of life. The closest he gets to providing a tangible solution for success with his family is spending 1 hour in the morning grocery shopping with his daughter.
I'm not being a "hater", I like Grant Cardone. The world needs Grant Cardones. They create great disruption and drive things forward, but the world also needs people to piece together the mess that is left in Grant's wake. He's a chaos generator, constantly creating "new problems." Again, not a bad thing -- but you need a lot of do-ers, "middle-class", or average joes to make the whole machine work as well.
I would use the analogy of a baseball lineup. Grant Cardone is a home run hitter. He's swinging for the fences, baby. Every at bat, every situation, he's swinging for the fences. You hit a lot of home runs this way, and you strike out a lot this way too. You need the egotistical home run hitter on your team. But you also need the base hitter, the base stealer, the sacrifice bunter. The cameras go to Grant, the home-run hitter. He's celebrated for his success and garners the attention. But what if the base hitter doesn't want that? What if he wants to do well, get on base consistently, but doesn't aspire to have the cameras in his face? Isn't that also success?
Same for economics and the game of life. If everyone was a Grant Cardone we'd just have a bunch of self-absorbed chaos creators wreaking havoc everywhere they went. Again, this is something we need but becomes a recipe for disaster if we prescribe this solution for everyone.
Overall, it's a great book if you'e in a funk and feeling sorry for yourself. It's likely that his tough love will motivate you enough to take some action. As far as being what he actually promises -- the answer to success in all areas of life -- it's pretty meh. Massive action is great thing, but the world is far more complex than having one answer be the answer for everything.
1. Extreme effort will not turn a bad idea into a successful business. Suppose that an entrepreneur wishes to open a microbrewery centered around his recipe for broccoli-infused beer. If prospective customers strongly dislike the taste of the product, no amount of effort will make this recipe a commercial success. Hard work is necessary to become a successful entrepreneur, but it is not sufficient. Even good business ideas generally suck at the beginning, and it is crucial to modify and fine-tune ideas based on market feedback. Sometimes, the best course of action is to give up on an unsuccessful idea in order to free up time and resources to pursue more promising opportunities. Just like in poker, the trick is knowing when to throw more chips into the pile and when to fold. A sales professional who is promoting a product in an established market is different from an entrepreneur trying to become the next Elon Musk. In the former case, hard work is sufficient to be successful.
2. Extreme effort is best expended over short bursts of time rather than as a 24/7/365 lifestyle. Working 18-hour days is not sustainable over the long term. Your health will suffer, as will your mental focus. Success is like a marathon with periodic short-term sprints at key moments. It is physically impossible to sprint for the entire race.
When I heard about the 10X Rule, I ran out to buy it.
While the concept is powerful, and I HAVE learned a thing or two from the book, I thought it was terribly redundant.
If you are into Sales Motivation books, there is Nothing ground-breaking here.
The second to last chapter has a list of 32 qualities of sucessful people...and if you pay attention you will see that he repeats himself several times. I was able to consolidate the list down to about 24 items, maybe less.
Dont spend $20.00+ on this book. Just do this:
Understand and accept that no matter HOW bad the economy is, people ARE making money.
Set VERY high goals for yourself...make a powerful and convincing plan of action...and you'll be on the way to being successful. The higher you set the bar, and the harder you push yourself, the further along the track you will get.
The folks who DON'T plan and DON'T try are the ones whining about beinbg losers.
Don't be a loser.