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The 12 Factors of Business Success: Discover, Develop and Leverage Your Strengths Hardcover – September 2, 2008

4.9 out of 5 stars 27 customer reviews

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Editorial Reviews

From the Inside Flap

Do you have the drive?

Do you have the talent?

Do you know that's not enough to make it to the top?

This book reveals the factors that help take the best to the pinnacle of their professions and dashes the most common myths about success. If you want to reach the top of your game, The Twelve Factors of Business Success will show you how to develop the same set of skills and attitudes that drive today's best business performers.

Based on over fifty combined years of experience as corporate executives, business owners, and corporate trainers, authors Kevin Hogan, Dave Lakhani, and Mollie Marti offer an in-depth review of the twelve factors and provide self-assessments to reveal your strengths and weaknesses. They provide an insider's look at success as they answer questions from their clients and provide practical tools to show you how to leverage your strengths to achieve and succeed at whatever you do. These success applications not only work for individuals but organizations as a whole—in any industry and any field. That's because the factors that lead to real, lasting success are universal.

You won't find trendy business buzzwords or flash-in-the-pan business fads between the covers of this book. These business success factors are real, powerful, measurable, and lead to lasting success. But knowing what your strengths are isn't enough; you have to know where you are, know where you're going, and take the actions to get you there. This book guides you through all three of these essential steps toward success.

Stop thinking about success and start making it happen. Learn to develop the twelve factors that lead to unlimited success for individuals and organizations alike, including: the self-discipline you need to stick to it; the game plan that guides your way; the passion that separates high achievers from everyone else; and the resilience to get through the ups and downs of business and life.

Look inside for the other factors that will help you turn your professional life—and your business—into a raging, unstoppable success.

From the Back Cover

Praise for The 12 factors of Business Success

"Kevin Hogan is a thinker—and a doer. He has a devoted following that lives by his wisdom. His latest book on achievement is not optional. If you are looking to climb the success ladder, Kevin Hogan's book will be there for you at every rung of the journey—to teach you, to support you, and to encourage you to achieve your dreams." —Jeffrey Gitomer, author of The Little Red Book of Selling

"One of the most intelligent and genuinely thoughtful books written on the subject of success." —Mark Joyner, futurist, and #1 bestselling author of Simpleology

"The authors' valuable insights on business success and leadership will help people in any walk of life take their performance to the next level. The 12 Factors of Business Success is an impressive, straightforward, no-nonsense road map to bring out the best in each one of us." —Steven McWhorter, CEO, Securities America, Inc.


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Product Details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (September 2, 2008)
  • Language: English
  • ISBN-10: 0470292997
  • ISBN-13: 978-0470292990
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #581,312 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Blair Warren on September 6, 2008
Format: Hardcover
Before I begin, please know that Dave Lakhani and Kevin Hogan, two of this book's authors, are my friends. Does this make me biased? Perhaps. But there's no doubt in my mind that I would write as strong a review for this book if complete strangers had written it. It's that good. Here's why...

Many of today's books on business and success are almost indistinguishable from fairy tales. They come across as slaphappy, you-can-do-it pabulum that promise magical solutions to almost any imaginable problem.

Law of attraction. Manifestation secrets. Magic beans. Flying carpets.

In the end, something magical is promised that makes all the scary stuff go away and everyone lives happily ever after.

Not so in business. Especially not in today's business climate. And nobody understands this better than Kevin Hogan, Dave Lakhani and Mollie Marti.

If you're looking for touchy-feely, warm-and-fuzzy guaranteed ways to success, turn back now. The 12 Factors of Business Success is filled with the kind of reality-based strategies and tactics that give New Agers nightmares.

Now, if I haven't scared you off yet, there's a very good chance you are exactly the kind of person who will get the most out this book.

Is the material new and revolutionary? No. It's better. It's been battle-tested and proven effective in virtually every area of human endeavor. Ideas such as self-discipline, directed action, mastering criticism, self-control, resilience and more.

Have you heard these topics discussed before? You bet. But the way that Hogan, Lakhani and Marti treat them is anything but common - and that's what makes this a must-read for anyone hoping to get the most out of life.
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Format: Hardcover
The subtitle of this book describes its content more accurately than its title. You won't find very much about the mechanics of growing a business in this book. None of the usual `cash-flow-is-king', staff empowerment, company culture, raising capital or marketing tactics you get in most business books.

The focus of the book is on you as an entrepreneur or manager. It details strategies on how to overcome the habits that may be slowing you down, and how to develop those that will help your business growth.

I found the approach quite insightful and got some very useful and practical ideas on how to deal with criticism, overcome my tendencies to procrastinate, and improve my planning and decision making. Probably worth reading a couple of times.
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Format: Hardcover
What a relief!

Finally, someone is willing to tell you to get up and actually take action! When other books talk incessantly about planning, research, data mining, and strategy, this book advocates action. Rest assured, the authors do stress the importance the other steps play in the process (i.e. get a game plan) but they correctly point out that they are completely worthless without following up with action.

The fundamentals touted in the book like directed action, passion, confidence, self-control, and decision making(among many others)are self-evident truths in business. You cannot argue with them. They are truly the bedrock upon which the great wonders of successful businesses are built. One of the book's strengths is that there isn't anything strikingly new. It is powerful because it lays out what we SHOULD do to succeed. However, most writers and business people are terrified to put it into print because then commitment and action must follow!

The authors handle each of the 12 factors in a relaxed and conversational tone yet they are very direct and engaging. They don't sugar coat nor side step. They leave no wiggle room for you to get around their arguments or continue on the path that got you to where you are now. If you actually read the book you MUST change for the better.

The question & answer format followed by action steps is refreshing because it always gives you something that will guarantee you can move toward success immediately as opposed to just getting information that rots in your brain and never affects your life.

Actions are key and this book is packed with actions!

If you aren't afraid to be punched in the face with the truth...and be much more successful EVERY DAY because of it...buy this book.
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Format: Hardcover
12 Factors of Business Success by Kevin Hogan, David Lakhani, and Mollie Marti.
So you've read the 7 Habits of Highly Effective People, you've listened to The Secret on CD and you've even studied some vintage Napoleon Hill. You know how to write a business plan, you've branded your product and you have your networking in place. What's next? When you need to be reminded of who you are, what you are building and where you are going, this is the book to pull off the shelf.
12 Factors of Business Success is not about the nuts and bolts of building a business. It is about how you, the reader, can change your behavior to become the most successful person you can be in business and in life. It addresses the qualities and commitments that are needed to become excellent in whatever you endeavor.
Self discipline, directed action, passion, self control and resiliency are five of the twelve success factors presented. Each chapter has a question and answer section that delves further into the attributes covered.
If you've already gotten your feet wet on what it take to be successful in business, this is the book to coach you to the next level. The authors have created a succinct and engaging meld of their individual specialties in psychology, marketing, and interpersonal communications, producing a book that is both directive and inspiring.
Whatever you have read, studied, or practiced so far; whatever coaching, networking, or training you have experienced; 12 Factors of Business Success will guide you, remind you, and encourage you on your journey of excellence and accomplishment in your field!
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