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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Hardcover – September 22, 2016

4.5 out of 5 stars 80 ratings

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From the Publisher

Editorial Reviews

Review

"Everything you need to know to be a superior market leader!"
―Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World

From the Publisher

Thomas Barta is an internationally recognized thought leader on marketing leadership. As a McKinsey Partner with a senior marketing background, he helped shape the strategy and define the DNA behind many Fortune 500 brands. Barta has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Each year, he gives more than 40 keynotes and seminars for companies, industry associations, and universities. His clients include many of the world’s most prominent companies. As a dean of McKinsey’s highest-rated internal program, he trained over a thousand McKinsey leaders on driving change without authority. Barta is the leadership Dean of the global CMO Fellowship Program, a joint venture between McKinsey and the Marketing Academy. He has written for the Huffington Post, McKinsey Quarterly, and is a columnist for cmo.com, the No. 1 online magazine for marketing leaders.

 

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and a Visiting Senior Fellow at the London School of Economics. He is an experienced consultant and expert witness on international commercial, tax and competition cases. His book Simply Better, co-authored with Seán Meehan, won the American Marketing Association’s 2005 Berry-AMA Book Prize. Barwise’s articles have appeared in  the Harvard Business Review, MIT Sloan Management Review, and Financial Times.


 

Product details

  • Publisher ‏ : ‎ McGraw Hill; 1st edition (September 22, 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1259834719
  • ISBN-13 ‏ : ‎ 978-1259834714
  • Item Weight ‏ : ‎ 1.01 pounds
  • Dimensions ‏ : ‎ 8.5 x 0.9 x 9.2 inches
  • Customer Reviews:
    4.5 out of 5 stars 80 ratings

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4.5 out of 5 stars
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Top reviews from the United States

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Top reviews from other countries

Adam
5.0 out of 5 stars A book about marketing that is sensible, rounded, practical and has no hidden agenda. Thank god for that
Reviewed in the United Kingdom on May 22, 2017
3 people found this helpful
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Amazon Customer
5.0 out of 5 stars A Must Read
Reviewed in the United Kingdom on November 15, 2016
Indi
5.0 out of 5 stars Never has it been so important to mobilise!
Reviewed in the United Kingdom on April 13, 2017
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Graeme Smeaton
5.0 out of 5 stars great for accelerating your marketing career
Reviewed in the United Kingdom on March 15, 2018
Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 1, 2017