- Hardcover: 208 pages
- Publisher: Wiley; 1 edition (May 20, 2013)
- Language: English
- ISBN-10: 9781118509234
- ISBN-13: 978-1118509234
- ASIN: 1118509234
- Product Dimensions: 5.6 x 0.7 x 8.6 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 369 customer reviews
- Amazon Best Sellers Rank: #4,944 in Books (See Top 100 in Books)
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Hardcover – May 20, 2013
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The main themes of the book were as follows:
1) Shorten your feedback loop on goals that you set. Hence the 12 Week language.
2) Prioritize your time by blocking it off through a weekly plan.
3) Measure your execution regularly, and work to improve it.
4) Focus your goals and join a community for accountability.
The language, the examples, and the constant promotion of their “workshop” was not value adding to the book. Even the examples—which were mostly if not all sales examples—did not have details.
The worksheets examples were dated and lacking detail. Also, the authors repetition of the same concepts watered down the books good nuggets of wisdom.
The negative reviews that say there is nothing new in this book are right, but they are missing the point. The author himself says there really isn't anything new to be brought to the table as far as concepts go. The incredibly VALUE of this book lies in the ideas behind it, the mindset you need to execute it, and the actual process of taking action step by step as outlined.
I accomplished more with this program than I ever would have without it. I am applying this not only to my business, but our homeschool year and my homemaking/home improvement efforts.
- The book gives a lot of good ideas and references for setting up a productive time system.
- Based on what they found working in their company The Execution Company
- Great Price for what is offered in similar courses that cost X20 more.
- Shortens the Cycle to 12 Weeks
- Proposes a system for feedback to see if your on track.
- Mentions Time Blocking
- Has you self grade yourself in 7 areas, on a scale of 1-10.
- Focuses you on a few key tasks.
- Good call outs to more resources.
- Good explanation of Commitments
- Good explanation of common pitfalls
- Link to a free 12 week autoresponder weekly series that sends a pdf with needed forms.
- Good to call out the need for a partner, for the accountability issue.
- Discusses need to focus.
What I am Not Seeing:
- Mention of Scrum. A lot of what they are proposing is basically a scrum or agility based time management system, for the individual.
- No link to free forms for the system. I guess you get that from the free autoresponder system, or pay X Dollars for the workbook. It would be nice if this was explained more at the back of the book
- Matchbook Pricing. I love it when authors when you buy the physical book, offer a Matchbook for the Kindle Edition.
- No monitoring of your energy level. Another system you can buy includes this.
- Continual process improvement - another part of Scrum.
I am guessing if you use the software, small fee needed, it makes setting up the system a lot easier.
Three authors clearly establish WHY the 12-week will help you and more importantly, HOW to implement a 12-week year.
Case studies across verticals show how the concepts can be applied both individually and corporately.
Today is the last day of my first 12-week year. I can say that I have both accomplished more (completed more projects) and earned more in the past 12 weeks than in the 12 that preceded.
My only criticism is that I felt there should have been more for those of us who completed the first 12. The system is the same regardless of your first or twentieth 12. But I felt that there should have been a detailed debrief at the end which would have us examine key successes, difficulties, and adjustments for the next 12. Some of that is discussed throughout, but I would encourage others to perform a similar debrief at the end of the first cycle in order to make the next cycle even more productive than the first.