Excerpt from 1926 Quality Gardens: Specialties: Iris, Delphinium, Pyrethrum
We are offering Lord of June this season for the extremely low price of 50 cents. We are glad that our stock is large enough to permit us to do this, because it brings this beautiful Iris within the pu'rchas ing ability of practically everyone who loves beautiful Iris. This Iris sold six years ago for Someone who buys it this year for 50 cents may say to themselves, See what I have saved; if I had bought it six years ago for I would have wasted $4 50; by waiting six years I have bought it for one-tenth of the price and saved We think they are wrong in their reasoning. If they had bought it six years ago for they would have had all the pleasure of seeing it bloom in all its delicate beauty for six different springs; if they had bought it six years ago, they would have a magnificent clump of it now, of not less than 50 rhizomes, covered with ﬂowers which would dominate the garden. But when they buy it this year, for 50 cents, they will get one solitary rhizome which will throw one or two bloom spikes next year. We con tend that the person who buys it this year has lost money. A lot of Iris we catalogued last year, we are selling for a great reduction from the price we asked last year. And, yet, because of the increase we are still getting a reasonable profit; as large a precentage of profit as we got last year. There is no reason in the world, except under very peculiar conditions, why the price of Iris should not come down each year.
There is only one or two exceptions that we know of, to the rule that the price of Iris should come down each year. In 1923 we bought a stock of Robert W. Wallace from Perry. We had a big sale for it so that in the summer of 1925 we had sold most of our stock. We sent over an order to Perry for a lot more of it, and very much to our surprise we were compelled to pay three times as much for it as we had in.1923. The explanation for this is that it was a very wonderful Iris, and Mr. Perry did not fully appreciate its beauty at the time he introduced it. He fixed too low a price on it and there was a tremendous demand for it' and it forced the price up and up. This is the only Iris we know, except Cardinal, that has increased in price in the last two years.
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