- Paperback: 204 pages
- Publisher: CreateSpace Independent Publishing Platform (August 19, 2016)
- Language: English
- ISBN-10: 1532704380
- ISBN-13: 978-1532704383
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 13 ounces (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #3,876,573 in Books (See Top 100 in Books)
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The 20 Billion Dollar Diet : Why diets fail and how to lose weight for good Paperback – August 19, 2016
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About the Author
Dr. Marina MacDonald holds a M.S. and PhD in nutritional sciences. She received postdoctoral certification in metabolism and endocrinology and served as a founding fellow of the American Board of Medical Genetics. Specializing in translational medicine, she has founded two biotechnology companies, given podium presentations at scientific conferences around the world, and authored numerous peer-reviewed articles in the fields of biochemistry, physiology, and nutrition. It has been her lifelong goal to write a truly effective book about weight loss. Judith McManus M.A. has been an educator for over 30 years, working in both the public and private sectors. Throughout her career, she has authored four books, created curriculum for over thirty courses, taught thousands of students, and been the recipient of numerous teaching awards. After a history of yo-yo dieting and a dependence on weight-loss gurus, Judith took control and implemented her own healthy living strategies. With Dr. MacDonald, the authors were able to empirically support Judith's weight-loss success with scientific research. Judith's weight-loss philosophy is pretty simple: Investigate what others have done, devise a plan that' s right for you, believe in yourself, and persevere.
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Rather than prescribing another one-size-fits-all weight loss plan, the authors identify and explain 10 scientific principles that influence what and how much we eat and encourage readers to develop their own weight loss plan based on these 10 principles which can lead to changes in eating habits that provide for long term weight loss success.
The book is written as a first person narrative based on the weight loss experiences of one of the authors (Judith) to which readers can easily relate. The science behind the successful elements of the Judith’s weight loss is explained in plain language supported by extensive citations of popular and scientific literature which allows readers to pursue their own depth of understanding of weight loss success.
For most who are seeking a healthier body weight, it is likely that a combination of some or all of the 10 scientific principles will lead to success. Other books on the market deal with a single scientific principle in great depth. For example, some books present an extensive overview of mindless eating while other books do a good job of discussing willpower. These are important aspects of weight gain and loss, but for most it is not enough to focus on just one approach to succeed. The 20 Billion Dollar Diet makes it clear that we need to tackle weight loss from a combination of environmental, biological, and psychological perspectives.
The 20 Billion Dollar Diet is the first book to describe the many facets of weight loss under one cover. As such, it gives the reader a clear picture of the lay of the land over which one must travel on the journey to a healthier body weight. In addition to identifying the 10 scientific principles, the book suggests ways to implement them and provides useful nutritional information that can help the reader develop their own plan to achieve their desired body weight. This is a must book for anyone who wants to lose weight once and for all.
As authors MacDonald and McManus explain, Americans spend $20 billion dollars every year on weight loss programs and products. Despite these expenditures, most diets fail. The $20 Billion Dollar Diet explains why diets fail and offers a comprehensive guide to weight-loss success.
Our environment is largely responsible for the epidemic of weight gain and obesity. We are surrounded by high-sugar, high-fat food that is designed to be irresistible. These “hyperpalatable” (excessively tasty) foods create a chemical dependency, much like alcohol and drugs do. Stress and fatigue impact cortisol levels, which promotes overeating. We can lose weight through dieting, but unless we raise our awareness - and change our automatic responses to the environment - the weight comes back.
The $20 Billion Dollar Diet combines Judith’s personal journey with cutting-edge science to outline the mindset, habits and behaviors that enable permanent weight loss. These are broken down into 10 scientific principles which are described in concise, easy-to-understand terms and documented by scientific studies. Here are examples of the principles discussed in the book:
Control Your Environment (Chapter 3): Willpower is not the answer. Successful dieters control their environment to avoid temptation.
Eat Mindfully (Chapter 6): You can interrupt automatic habit loops by becoming aware of triggers and substituting alternative behaviors.
Practice Compassion (Chapter 9): Negative emotions promote overeating, while positive emotions accelerate weight loss. Examine your self-talk and reframe negative thoughts as they arise.
The end of each chapter provides guided exercises that empower you to take control of your weight loss plan. In addition, the appendix provides a shopping list of nutrient-dense foods, several pages of motivational quotations, suggestions for menu planning, and a chart of calorie requirements for women and men.
Empathetically written and easy to read, The 20 Billion Dollar Diet illuminates a path to achieving and maintaining permanent weight loss. As the book says, “Transforming your body and health is a complex yet understandable and totally manageable process that you can master.” The $20 Billion Dollar Diet is a wonderful help towards living a healthy, happy life at your optimum weight.