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20 Steps to Art Licensing: How to Sell Your Designs to Greeting Card and Gift Companies Paperback – January 6, 2017
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About the Author
Kate Harper is a greeting card and gift designer in Berkeley, California. She is also an adult education instructor and has taught a variety of art classes throughout the San Francisco bay area. She has an M.A. in Art Therapy from Lesley University, in Cambridge Massachusetts. She has designed over a thousand gifts, greeting cards, magnets, t-shirts, coasters, placemats, rubber stamps, coffee mugs, paper pads, and embroidery kits. She has a special interest in bridging the gap between art and technology, and helping indie artists bring their vision into the marketplace.
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Top Customer Reviews
Over all it's an inexpensive book that gives you a good start on the subject.
She gives advice on when to use a lawyer, what to do about copyright infringement and how to develop a physical portfolio specific to the gift and card industry that I haven't read anywhere else.
From one artist/writer to another, thank you for writing this book!
But it is understandable becuase it contains lots of useful links.
Make sure you check out them. They are worth reading (at least
some of them). If you feel tired doing the research from scratch,
get this book and save some time by knowning where to look on the web.
If you're already a reader of blogs published by well-established artists
who license their artwork and attending workshops, you can skip this book.
This is a quick read but there is a wealth of information in this booklet. The steps begin with acquiring basic information about the art business;
Take an art licensing class.
Read books ~ The author recommends three "Must Read" books that will give artists much-needed foundation information.
Read trade magazines and blogs ~ The author lists dozens of publications that provide valuable information.
Ms. Harper also gives the following steps for artists who are well on their way to art licensing success:
Get an attorney and learn about copyrights. You need someone who does artists contracts.
Look into agents. The author provides several links that help you decide if you need an agent and how to choose the right person.
Finding companies to work with. Ms. Harper provides the names and contact information for dozens of companies that make greeting cards and gift items.
I found the whole concept that a freelance artist can sell her designs to big companies very interesting. I have been making handmade greeting cards for my friends and family for several years but I never thought about creating original designs and selling them. This booklet is informative and inspiring.
Most Recent Customer Reviews
It seems to fall short of actually empowering the reader, and long in lists...Read more