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Showing 1-10 of 14 reviews(Verified Purchases). See all 35 reviews
If you're an artist, illustrator, cartoonist, just starting out or a seasoned pro, this is one that belongs in your book collection on a yearly basis.
The 2002 edition starts out with an intro from the editor (thank you Mary Cox for this invaluable book) and a "Keynote Address" from speaker/consultant Ilise Benun on self-promotion.

The 2nd section continues with "Business & Marketing Seminars", tips and guides that are very informative. Lance J. Klass, president of Porterfield's Fine Art Licensing (one of the best in the field) writes "Ten Secrets to Success in Art Licensing", and anything Mr. Klass writes is worth reading, reading again, and memorizing !

The terrific Jim Hunt, cartoonist extraordinaire, writes "From the Front Lines...Practical Advice from Freelancers to Freelancers", and interviews 3 successful illustrators...I like the answers to Jim's question: "Besides having a really "cool boss", how has working for yourself changed your approach towards getting up and going to work each day ?".
Of these and the 8 other articles, there will be at least half that you'll find fit in to your line of work, and you're sure to learn, and be motivated by them.

3rd section: "The Markets". Listings on the many places you can market your work, and this needs to be updated yearly, as you'll find new entries, and very important, many new contact people on the listings from previous years (each listing is marked with an icon if it's new or has a change of address/contact person).
The listings run the gamut from greeting cards to record labels, and there are 4 "Insider Reports" included.
Many of the listings have web sites, which I always check, to see if the style represented is one I'd fit into.

4th section: Artist's reps, web sites, glossary and indexes.
It's a great book...it will help keep you in touch with what's out there, make you realize that there are a lot of opportunities to tap into, and if you're ever feeling "stuck", open it's pages, and send some post cards, slides, etc. to one or more of its market entries...it will get you moving, and you never know, you just might get a positive response.
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This is a must for any artist or illustrator who wants to get his work seen by a wider audience. The listings are great and have details such as who to contact and what their terms are. Also, many companies have a web site so you can see if your work would "Fit in" their catalog. What I most like about this book are the articles. "Do's and Don'ts of Art Licensing" is invaluable...read this before signing a contract.. please ! My favorite, however, are the "Success Stories". One of them, by Jim Hunt, a terrific cartoonist, tells how to use your e-mail & web site for maximum no-cost marketing. I tried it. It works. Thank you Jim ! You won't regret getting this book...it's a good investment.
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on December 21, 2006
I buy this book every year and I never fail to get either solid leads or actual clients from the listings in the book. Imagine my surprise when the people who put this book together called me this past summer (2006) and asked me if they could interview me about a magazine cover I had illustrated (of Dolly Parton) this year. It's pretty exciting to be in a book that you have been a fan of for years.

I haven't had the opportunity yet to start sending out promotional material to the new and familiar listings in this year's edition but I look forward to doing so. This book is a must-have for any beginning or veteran illustrator/designer.
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on February 7, 2007
The 2007 version of this book is an absolute waste of money if you purchased last year's version or even the book from 2005!! There are HARDLY ANY NEW ENTRIES. DO NOT BOTHER BUYING THIS BOOK if you are hoping for NEW LEADS. There are none! Someone should tell these people to stop issuing "new" guides when there isn't much new at all to speak of. Sounds like they're getting awfully lazy to me.
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on January 30, 2007
This book is very comprehensive and has a lot of information. Each entry gives you details information on what each company is looking for, what they pay, contract terms, and contact information. I feel that it is more useful to graphic designers and those looking to work with commissions rather than licensing already existing artwork, but there is a decent sized 'gallery' section for fine artists.

This book is great if you are interested in finding out more about licensing images of your work. A word to the wise: To those starting out, I've gottan advice to not sell all rights to your work. You won't own the image rights any longer. There are companies that require that in this book, so I would steer clear of that unless you know what you are getting into.
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on October 28, 2013
A lot of information and research done for me, all put together in one publication. I really appreciate that as a time saver, and find it a handy reference. Although it's now years old, it still has viable information.
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on April 3, 2015
:)
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on October 5, 2000
I found this book to be an excellent help to those wanting to make a living with their art. It has lots of "how to" information , interviews and tips from sucessful artists. Being a visual artist myself, I would like to see more information under the gallery section. The information in this book gets outdated fast, so buy the latest edition.
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on January 3, 2007
Not too much different from the 2006 edition but still a great resource for artists and designers looking to sell their work. I found quite a few companies to send my samples to and got a response. Probably not necessary to buy the new version every year though.
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on December 18, 2008
I haven't bought a more recent copy of this book because the internet has provided me the necessary contacts and tips. For an artist who doesn't wish to use the internet for such information they should consider buying an updated version of this book.
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