Top positive review
32 people found this helpful
a "must have" (2002 Edition)
on October 27, 2001
If you're an artist, illustrator, cartoonist, just starting out or a seasoned pro, this is one that belongs in your book collection on a yearly basis.
The 2002 edition starts out with an intro from the editor (thank you Mary Cox for this invaluable book) and a "Keynote Address" from speaker/consultant Ilise Benun on self-promotion.
The 2nd section continues with "Business & Marketing Seminars", tips and guides that are very informative. Lance J. Klass, president of Porterfield's Fine Art Licensing (one of the best in the field) writes "Ten Secrets to Success in Art Licensing", and anything Mr. Klass writes is worth reading, reading again, and memorizing !
The terrific Jim Hunt, cartoonist extraordinaire, writes "From the Front Lines...Practical Advice from Freelancers to Freelancers", and interviews 3 successful illustrators...I like the answers to Jim's question: "Besides having a really "cool boss", how has working for yourself changed your approach towards getting up and going to work each day ?".
Of these and the 8 other articles, there will be at least half that you'll find fit in to your line of work, and you're sure to learn, and be motivated by them.
3rd section: "The Markets". Listings on the many places you can market your work, and this needs to be updated yearly, as you'll find new entries, and very important, many new contact people on the listings from previous years (each listing is marked with an icon if it's new or has a change of address/contact person).
The listings run the gamut from greeting cards to record labels, and there are 4 "Insider Reports" included.
Many of the listings have web sites, which I always check, to see if the style represented is one I'd fit into.
4th section: Artist's reps, web sites, glossary and indexes.
It's a great book...it will help keep you in touch with what's out there, make you realize that there are a lot of opportunities to tap into, and if you're ever feeling "stuck", open it's pages, and send some post cards, slides, etc. to one or more of its market entries...it will get you moving, and you never know, you just might get a positive response.