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2044: The Problem isn't Big Brother. It's Big Brother, Inc. Paperback – April 29, 2009
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Top Customer Reviews
I highly recommend this novel. The pace is fast, the characters are compelling, the message is haunting, and the punch is hard. Lotke extrapolates to a world where employees are reduced to productivity obsessed units of production. A smaller and smaller number of increasingly consolidated multinational corporations monitor, manipulate, pressure, and control its employees and customers.
Today, we rationalize our commitment to long work weeks with language, such as spending "quality" time with our friends and family. However in Lotke's world, we don't even try. Normal social interactions are a distant memory -- part of our antiquated past left by the wayside on the steady march in the name of progress. Instead, we pledge loyalty to the corporation and willingly sacrifice our fleeting leisure time to complete the next project like a workforce of Bill Murrays trapped in a really scary version of Ground Hog Day.
Like Orwell, Lotke relies heavily on exaggeration; however, after reading the book, one cannot help but notice things at work in a different (more jaded) light. On a similar note, I just saw a phenomenal documentary, Food, Inc. (a must see) where the alleged behavior of today's Monsanto Corporation is no less alarming than Lotke's fictionalized Microtech Corporation. Unfortunately, glimmers of 2044 are already here in 2009.
I'm very interested in seeing what Lotke sees in his crystal ball for 2084...
(and btw: I read mine on a Kindle with no formatting issues at all!)
See also The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too
Incidentally, this book should be picked up by an aspiring (or even better, by an established) screenwriter and movie-maker, and turned into a full-length feature film!
Most Recent Customer Reviews
Would recommend this to anyone who is a fan of 1984 or other novels that combine sci-fi and dystopias. 10/10Published 2 months ago by Amazon Customer
Beware of employers with God-like CEOs and regular pledges of allegiance to the company. In this world, working as many hours as possible is valued above all else. Read morePublished on June 25, 2012 by J. Bentley
I was getting into the sample when the formatting went haywire and it became too difficult to continue. I suggest the author check this out and ask his publisher to fix it.Published on January 10, 2012 by Too loud McLeod
This is a thought-provoking and important book about the perils that await a culture that is taken over by corporations. Read morePublished on November 24, 2010 by Ken
Being a huge fan of Orwell and his 1984 I bought 2044 based on the Amazon blurb and cover comments. Granted, my expectations were high so the fall was a bitter one. Read morePublished on September 25, 2009 by sal3