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21 Day PR Action Guide: The Who, What, When and Where to Launch a Successful PR Campaign Paperback – May 3, 2016
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
About the Author
L. Drew Gerber is CEO of Wasabi Publicity, Inc. With business partner Michelle Tennant Nicholson, Gerber co-created www.PitchRate.com, a free media tool that connects journalists and producers with the highest rated experts. Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America, and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers, and companies with Online PressKit 24/7 (www.OnlinePressKit247.com), a technology he developed for publicists. 20 Year PR Veteran and co-owner of Wasabi Publicity, Michelle Tennant Nicholson has seen PR transition from typewriters to Twitter. Called a five star publicist by Good Morning America’s Mable Chan, Michelle specializes in international PR working regularly with the likes of Oprah, Larry King, the BBC, The Today Show, and all major media. Recently she secured Dr. Phil for a client only 8 hours after signing the contract. Follow her PR blog, www.StorytellerToTheMedia.com, where she teaches tips from the trade.
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Top customer reviews
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I like the 21 day approach. In a concrete and subliminal way it reinforces the idea that publicity takes TIME. It's not something that can be accomplished in a day or two. 21 days -- 3 weeks -- is definitely a good time frame and of course someone could spread that time out over a couple more weeks, taking a break in-between.
Two of the 21 days that I especially liked are Day 10 Action Steps "Watch a show or look at a publication that servers your target market." Fortunately because of the Internet it is a lot easier to do this than when I was starting out and you were going to be interviewed by a TV or radio show in another city and state. You can google practically everything today and get some basic information. Ditto for any of the publications that you're going to be pitching. Day 13 is another favorite day for me out of the 21 days. "Open Sesame: The Subject Line She Can't Resist" Another important point to make. Although this useful book is geared to more traditional media -- getting yourself on TV, radio, interviewed or featured in magazines, newspapers, or online publication -- you still need to use the Internet to get those opportunities. So writing an e-mail that actually gets read is the first step for most today.
I like that the book includes a couple of sample online media kits in the back and that the authors chose their samples from a range of clients, not just book authors. There are samples for a research team that has an institute, for example.
Those samples of online media kits in the back bring up the very beginning of the book, which is that creating an online media kit is not the same thing as having a website. The authors share with readers how to create that online media kit and I think that is an excellent point that they make.
This was a quick read but of course if I took the time to do all the useful exercises in the book, it would have taken longer.
The authors are veteran publicists with a lot to share. My own book on promotion, thirty years in development, will be focused on book publicity. I hope it's as useful to book authors as this book will be to anyone looking to get some insight into the potentially complex or daunting world of generating publicity. It simplifies the process!
I've worked with Michelle and Drew (the authors) on projects before, and they definitely know the keys to getting good publicity! I am delighted that they are sharing their secret sauce with the world through this book – and I intend to make good use of it.