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The 22 Immutable Laws of Branding Paperback – Illustrated, September 1, 2002

4.6 out of 5 stars 548 ratings

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Editorial Reviews

Review

“Indispensable to anyone seeking to build a business into a recognized brand.” (--Philip J. Romano, CEO, Romano Enterprises)

“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.” (--Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University)

“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” (--Patrick M. Sullivan, CEO, SalesLogix)

“Provides a worthwhile addition to the branding library. This book’s worth buying.” (--Atlanta Business Chronicle)

“If you want to...lasso consumers and burn brand identity into their minds, read this book.” (--Advertising Annual 1999)

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.



Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.


Product details

  • Item Weight : 12.7 ounces
  • Paperback : 272 pages
  • ISBN-13 : 978-0060007737
  • ISBN-10 : 9780060007737
  • Dimensions : 7.38 x 0.68 x 9.25 inches
  • ASIN : 0060007737
  • Publisher : Harper Business; 1st edition (September 1, 2002)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 548 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
548 global ratings
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Top reviews from the United States

Reviewed in the United States on July 19, 2016
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114 people found this helpful
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Reviewed in the United States on September 10, 2017
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26 people found this helpful
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Reviewed in the United States on August 26, 2018
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9 people found this helpful
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Reviewed in the United States on February 7, 2014
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23 people found this helpful
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Reviewed in the United States on October 28, 2017
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Top reviews from other countries

Paul Simister
4.0 out of 5 stars Branding in terms of what the brand stands for
Reviewed in the United Kingdom on December 7, 2015
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3 people found this helpful
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Merita King
2.0 out of 5 stars Not the book for authors wanting to build their brand
Reviewed in the United Kingdom on July 24, 2015
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One person found this helpful
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R de Bulat
5.0 out of 5 stars excellent aide memoire
Reviewed in the United Kingdom on December 2, 2012
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2 people found this helpful
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Joanne Morley
5.0 out of 5 stars Great little book on the essentials of branding
Reviewed in the United Kingdom on December 16, 2008
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One person found this helpful
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Thomas Chester
2.0 out of 5 stars Desperately Outdated but enjoyable nonetheless.
Reviewed in the United Kingdom on April 14, 2018
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