Buying Options

Kindle Price: $6.99

Save $10.00 (59%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group.Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity: 
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

<Embed>
Kindle App Ad
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by [Al Ries, Jack Trout]
Audible Sample
Playing...
Loading...
Paused

Follow the Authors

Something went wrong. Please try your request again later.


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Kindle Edition

4.6 out of 5 stars 1,241 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$6.99
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Ask Alexa to read your book with Audible integration or text-to-speech.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

Length: 112 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $10.49 when you buy the Kindle book.
Available
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

Editorial Reviews

From Library Journal

Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.
- William W. Sannwald, San Diego P.L.
Copyright 1993 Reed Business Information, Inc.

Review

Ries and Trout, authors of some of the most popular titles in marketing published during the last decade, continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy...The book is fun to read [and] contains solid information.

-- "Library Journal" --This text refers to the audioCD edition.

Product details

  • ASIN : B000FC10HA
  • Publisher : HarperCollins e-books (October 13, 2009)
  • Publication date : October 13, 2009
  • Language : English
  • File size : 872 KB
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 112 pages
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 1,241 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,241 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on March 12, 2016
Verified Purchase
56 people found this helpful
Report abuse
Reviewed in the United States on September 29, 2017
Verified Purchase
11 people found this helpful
Report abuse
Reviewed in the United States on February 20, 2017
Verified Purchase
9 people found this helpful
Report abuse
Reviewed in the United States on April 27, 2016
Verified Purchase
11 people found this helpful
Report abuse
Reviewed in the United States on September 17, 2017
Verified Purchase
5 people found this helpful
Report abuse
Reviewed in the United States on August 17, 2018
Verified Purchase
2 people found this helpful
Report abuse

Top reviews from other countries

Mak
2.0 out of 5 stars Not really useful for small businesses
Reviewed in the United Kingdom on February 8, 2019
Verified Purchase
8 people found this helpful
Report abuse
T. Powell-Morris
5.0 out of 5 stars Just loved this book
Reviewed in the United Kingdom on July 29, 2016
Verified Purchase
3 people found this helpful
Report abuse
Martin Turner
5.0 out of 5 stars Superb - albeit the same as the 22 Immutable laws of branding
Reviewed in the United Kingdom on February 24, 2008
Verified Purchase
3 people found this helpful
Report abuse
Zeya
4.0 out of 5 stars Short and useful
Reviewed in the United Kingdom on January 12, 2021
Verified Purchase
Joanne Morley
4.0 out of 5 stars Good - but similar to 22 laws of branding
Reviewed in the United Kingdom on December 23, 2008
Verified Purchase