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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Paperback – Illustrated, April 27, 1994

4.5 out of 5 stars 766 ratings

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Frequently bought together

  • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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  • Contagious: Why Things Catch On
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Editorial Reviews

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.



Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.


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Customer reviews

4.5 out of 5 stars
4.5 out of 5
766 customer ratings
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Reviewed in the United States on March 12, 2016
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53 people found this helpful
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Reviewed in the United States on September 29, 2017
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Reviewed in the United States on February 20, 2017
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Reviewed in the United States on April 27, 2016
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Reviewed in the United States on September 17, 2017
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Top international reviews

Mak
2.0 out of 5 stars Not really useful for small businesses
Reviewed in the United Kingdom on February 8, 2019
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8 people found this helpful
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T. Powell-Morris
5.0 out of 5 stars Just loved this book
Reviewed in the United Kingdom on July 29, 2016
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3 people found this helpful
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Martin Turner
5.0 out of 5 stars Superb - albeit the same as the 22 Immutable laws of branding
Reviewed in the United Kingdom on February 24, 2008
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Joanne Morley
4.0 out of 5 stars Good - but similar to 22 laws of branding
Reviewed in the United Kingdom on December 23, 2008
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Mike B
5.0 out of 5 stars Very easy to enjoyable to read.
Reviewed in the United Kingdom on November 5, 2016
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Massimo Gaetani
5.0 out of 5 stars great classic marketing book
Reviewed in the United Kingdom on August 22, 2016
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Bill Parkinson
5.0 out of 5 stars Still my fave book to understand the key elements of marketing
Reviewed in the United Kingdom on September 29, 2018
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Amazon Customer
3.0 out of 5 stars Meh, read Positionning, it's better.
Reviewed in the United Kingdom on June 12, 2016
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shelly
5.0 out of 5 stars Highly recommended for anybody starting a business
Reviewed in the United Kingdom on April 8, 2013
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Rhianne
4.0 out of 5 stars Decent book.
Reviewed in the United Kingdom on June 22, 2017
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j
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on March 20, 2018
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Kieran Slater
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on July 16, 2017
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Amine BEN
4.0 out of 5 stars Old school book always worth it
Reviewed in the United Kingdom on April 17, 2016
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Ian Smith
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on September 28, 2017
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Cosmin Lapovita
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 26, 2015
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