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The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Hardcover – August 10, 2010
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Top Customer Reviews
Today, consumers seem to have a form of ADD. They have the same amount of time as their ancestors did but much less patience. Efforts to capture their attention have created an ever-increasing "clutter" of sensory messages and even then, the attention span resembles a strobe light blink.
What to do?
Ott offers a wealth of information, insights, and recommendations to survive (and hopefully thrive) in a "time-starved, always-connected economy." She highlights a number of companies that have applied a customer time-centric and attention-centric lens to their business, such as Amazon, Cisco, Costco, Disney, FedEx, Google, John & Johnson, Nike, Procter & Gamble, and Southwest Airlines. As she notes, "the company case studies that I highlight may not have used my terms to describe their approach (or used any names at all, for that matter), but they are applying a Customer Time-Value mindset and many of the new rules that became apparent to me as I looked across companies for commonalities.Read more ›
Adrian Ott, Silicon Valley's most sought-after and well respected strategist, has carefully examined the value of time in our customer's eye and offers her readers tools such as Time-Value Tradeoffs that can help companies to identify revenue opportunities and connect with customers better. Her book includes in-depth research from some of the most influential consumer and high-technology products and services in the world. Her incredibly detailed findings show us that time has become increasingly more valuable to customers and as a result, has shifted the way consumers continue to make decisions.
This is a must-have book for any executive, consultant, business owner or marketer who who need to remain relevant to customers in today's fast-changing marketplaces. It's clear from reading this book that it's not a luxury to simply think about time as one of the core values of our customers. Instead, we as marketers will need to shift how we develop our products and services based on how our consumers value time in their incredibly busy individual lives.
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Most Recent Customer Reviews
It took a little longer than usual for me to get into this read. The author does a good job at laying out a clear road map for those looking to introduce or strengthen products and... Read morePublished on October 2, 2013 by Jacob Paulsen
The 24-Hour Customer by Adrian C. Ott
You could spend less time on your business, yet increase its exposure. Read more
As a matter of disclosure, I received this book to read and review as the monthly selection as part of the 12 Books group.
Adrian C. Read more
From the front flap: "Time is not money. Time is more important than money!" That sets the tone for this fascinating look at today's consumers. Read morePublished on October 25, 2012 by Kent Huffman
Terri Griffith's July 2012 and Robert Morris' October 2010 reviews are very comprehensive and do a great job of describing the contents of this book. Read morePublished on August 27, 2012 by J.Ilog
Adrian Ott's 2010 award winning book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, is not just for marketers. Read morePublished on July 9, 2012 by Terri L. Griffith
Adrian's book and methodology could not be more inviting. Why do some customers seem to have endless patience for some products but not for others? Read morePublished on January 18, 2011 by Phil Simon
Adrian C. Ott brings a breath of fresh air for anyone looking to gain a competitive advantage in a much overlooked aspect of marketing. Read morePublished on January 9, 2011 by David A.
Adrian Ott's The 24-Hour Customer is so timely. Ott cuts right to the heart of the matter and provides her audience with an unfiltered look inside the minds of today's busy... Read morePublished on November 28, 2010 by Roberta C. Matuson