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Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all it's still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
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30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook Paperback – September 20, 2010

4.0 out of 5 stars 23 customer reviews

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Editorial Reviews

Review

"30 Days to Social Media Success. Is it possible? I wouldn’t have thought so until I read Gail Martin’s astonishing little book. I love it! She shows you how, in just 30 minutes a day for 30 days, you too can be a social media success story. Highly recommended.”
―Michael Port, New York Times best-selling author of Book Yourself Solid

“There is no greater proof of what you can realize from 30 Days to Social Media Success than Gail Martin herself. She has used the very advice she shares in her own successful ventures. From best-selling author to speaker to marketer extraordinaire, I have witnessed her putting what she preaches to powerful use― resulting in building an empire of multiple income streams and a following anxious to see what she brings to market next.”
―Sherré L. DeMao, chief marketeer and author of 50 Marketing Secrets of Growth Companies in Down Economic Times

“Gail Martin is a brilliant marketer, especially in the area of social media. This book helps any novice or seasoned professional make sense out of all the social media confusion. If you want your marketing to skyrocket your business, you will want to read this well-written and easy-to-read book.”
―Ruth Klein, brand strategist and productivity coach

About the Author

Best-selling author Gail Martin is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She's the "Get Results Resource" for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin is also the author of The Thrifty Author's Guide to Launching Your Book. Gail lives in Charlotte, North Carolina and can be visited online at www.GailMartinMarketing.com.
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Product Details

  • Paperback: 192 pages
  • Publisher: Career Press; 1 edition (September 20, 2010)
  • Language: English
  • ISBN-10: 1601631308
  • ISBN-13: 978-1601631305
  • Product Dimensions: 5.3 x 0.4 x 8.4 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #1,085,721 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Gail Martin has written a pretty nifty book of ideas. She starts with your marketing goals, and won my heart when she pointed out how important it is to IDENTIFY your marketing goals. So, before she even gets into Social Media Marketing, she points out the important of MARKETING in and of itself.

That's a welcome relief from many books that give you so much technology and so little thought-provoking, ideas. That said, her best chapter is the chapter on Twitter, which has both ideas about how and what to Tweet plus some great web links to really some very cool tools for Twitter. She also discusses Facebook vs. LinkedIn, and I got a kick out of her jokes about what sort of "friends" really are on Facebook. She nails the distinction between the two sorts of friendship - Facebook friendships vs. LinkedIn friendships.

Unfortunately, besides the chapter on Twitter, the book is weak on actual web resources and places to go to learn about social media. That's a pity because I think she knows more about the details than she lets on in this book. A fun, provocative, inexpensive read... So it will stay more on my beach reading list than my reference shelf, but still stay it will.

I teach Social Media marketing and SEO and you can find me (I love to hear comments about books, as I try to read and review as many as I can) through my profile or just Google Jason McDonald and SEO. Enjoy the book.
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Format: Paperback
With so many social media titles clogging bookstore shelves these days, it's hard to know which will be worth your while, and which you can skip.

As someone who's read many of them, as well as been steeped in social media marketing seminars and webinars (both as a teacher and student), I can say that Gail Z. Martin's book will reward your time and effort put in to read it and implement it.

For experienced marketers/business owners, the book may seem to take awhile getting up to speed. Old and basic marketing concepts such as performing a SWOT (strengths, weaknesses, opportunities, and threats) analysis, defining your unique value, and telling your authentic story take up nearly the entire first half of the book -- and I found myself skimming impatiently through it to get to the "good stuff." For those with less of a business orientation, however, I could see how reading about these fundamentals could be useful.

Deeper into the book, Martin delivers when she outlines how to apply traditional marketing principles to some of the newer online tools out there. Just a few of the gems of advice from the book:

* Invite 30 people per day to join you on social networks
* Jump on breaking news stories -- early -- to blog your way to upper search engine rankings
* Create themed series for your YouTube channels

For tactics and tricks specific to individual social networks, you might want to grab a book that zeroes in on each one. But "30 Days to Social Media Success" provides a great overview of the disciplined mindset (as well as actionable steps) necessary to succeed using the social web.
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Format: Kindle Edition
Title: 30 Days to Social Media Success
Author: Gail Z. Martin
Publisher: Career Press
ISBN: 978-1-60163-130-5

“Though social media is one of the most exciting new communication tools to emerge in the last twenty years and can provide effective and cost-effective marketing, it’s also one of the most misunderstood mediums,” Gail Z. Martin writes in her book, 30 Days to Social Media Success: "The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook."

At one hundred and ninety-two pages, this paperback targets those interested in advancing their business exposure on social media sites on the internet. After two pages of praises for the book, author’s note, preface, and introduction, thirty chapters cover the topic of social media, ending with additional suggestions, a blank month calendar, an alphabetical index, and the author’s biography.

Geared toward organization, Martin has arranged thirty chapters, one to be read each day for approximately thirty minutes, to teach how to use social media to increase sales, promote visibility, and develop a social following for businesses.

The first seven chapters focus on making sure the marketing reflects the right business goals. Chapters eight through twenty-one offer popular social media sites and how to use them correctly and effectively. The last eight chapters discuss goals and media strategies for the best marketing results.

Each chapter is four to eight pages long, examining a specific topic for the day. Occasional charts, bullet-point instructions or information, and grayed inserts are included. Each end with a page of three shaded sections of highlights titled “Results Reminder,” “The Rule of 30,” and “Exercises.
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Format: Paperback Verified Purchase
Do not be fooled by the title. This book actively educates the reader about social media and how to help improve their business through exercises that uniquely tie in the Rule of 30 for a creative twist, but the book seemed to give better advice for overall marketing than how to actually use the social media sites.

This book is targeted towards small business owners, whether they are working out of their home, or have a small local business.

The author begins by taking the reader back to the beginning of their marketing platform to better understand their goals as a sales person, whether or not their goals match the messages they are sending through their advertisements, and whether or not they are marketing to the right target market. The book uses exercises to help the reader determine their right goals, marketing messages, and target audiences. After that the author dives right into describing the social media sites, but fails to actually explain how to properly use the social media.

Overall, this is a book that I think any small business owner could benefit from reading, but don't read expecting to learn how to use social media to the best of your ability.
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