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30 days to sell Paperback – May 16, 2013
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About the Author
Alan is a creative director with over ten years of award winning creative strategy and user engagement design to the company. Author and speaker, Alan previously ran one of Irelands leading design agencies where he was nominated for a BAFTA award. Alan later founded online marketing software company Toddle.com, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number two but they didn't show his good left side .
Top customer reviews
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Imagine a serie of email newsletter screenshots.
Every now and then, you may get half a page of text. Barely interesting: a standard blah blah about how important it is to send sequential emails to prospective buyers who signed up for a trial of your offer.
But don't expect to get anything about the best choice of sequence, statistics about the email styles depending on your target customers, about the most efficient "key activation metric"... about something that could be useful.
Nothing. For 13 bucks, you'll get screenshots of the emails sent by some of the most famous online companies.
I really got the feeling I've been cheated.
The content is a concise distillation of best practice in the industry.
The tone is pragmatic, action oriented and packed with real world case studies.
The presentation is highly visual, which makes it easy to pass around the office.
This book saved us a lot of time/work/money.
It inspired the team and had a direct real measurable effect on the bottom line.
Overall highly recommended.