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Ryan Holmes

The 4 Billion Dollar Tweet Paperback – May 15, 2017

by Ryan Holmes (Author)

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For many business leaders, social media is an afterthought or something left to others: a big mistake in this brave new media world where social platforms can change fortunes.

Take Lockheed Martin, whose stock plunged nearly $4 billion in a single day. The culprit? 140 characters. A Tweet from Donald Trump sent stock into a tailspin. Company leadership was silent on social media, unwilling or unable to respond.

For leaders, the question is no longer can you afford to be on social media, but can you afford not to. It s no exaggeration to say the future of your company may depend on knowing how, when and why to use your social platforms.

In this pithy primer, Hootsuite CEO Ryan Holmes offers busy leaders a pocket guide to social media. With quotable, bite-size content including case studies, statistics and graphs, the mind behind the world s most widely used social management platform provides practical ideas to get results.

Ideal for leaders looking to expand their connections with customers and employees, avert crisis and fuel growth, The 4 Billion Dollar Tweet offers an accessible introduction to leadership communication through social media.

It can take just a few minutes to get up to speed. But it might just cost you a few billion dollars not to.

Print length

136 pages
Language

English
Publisher

Maple Syrup Mafia Publishing
Publication date

May 15, 2017
ISBN-10

0692846719
ISBN-13

978-0692846711
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Editorial Reviews

Review

Hootsuite CEO Ryan Holmes aims to teach execs what they need to know about social media in 30 minutes or less. --Colin Barker, Senior Editor at ZDNET

Helped shift my mindset on how I viewed social. --Chip Wilson, Founder of Lululemon and Author of Little Black Stretchy Pants

For leaders, being on social isn t an option. Just checked out @invoker s new book, and it was a great read. --Lewis Howes, Host of a Top 100 Podcast on iTunes School Of Greatness and Bestselling Author of The Mask of Masculinity

About the Author

A serial entrepreneur, Ryan Holmes started his first business in high school and quickly opened a string of ventures, from a pizza restaurant to a digital media agency, before founding Hootsuite in 2008. As CEO he has helped to grow Hootsuite into the world s most widely used social relationship platform, with 15-million-plus users, including more than 800 Fortune 1000 companies.

Holmes is an active investor and advisor, whose Maple Syrup Mafia syndicate is dedicated to accelerating Canadian startups. A future enthusiast (with a love of VR) and the inventor of a low-cost standing desk, he s a hacker at heart: always looking for easier, better and more efficient ways to solve problems.

As a supporter of socially conscious ventures, Holmes is proud to have steered Hootsuite to B-Corp status, a distinction awarded to leading for-profit companies with a social and environmental mission. Through his foundation, The Next Big Thing, he also offers fellowships and mentoring to tomorrow s brightest entrepreneurs.

He is widely recognized as an authority on digital transformation, entrepreneurship and social media. His insights are shared in publications such as Fortune, Fast Company and the Wall Street Journal. Holmes ranks as one of the top 20 global Influencers on LinkedIn and a leading CEO influencer on Facebook and Twitter.

Product details

Publisher ‏ : ‎ Maple Syrup Mafia Publishing (May 15, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 136 pages
ISBN-10 ‏ : ‎ 0692846719
ISBN-13 ‏ : ‎ 978-0692846711
Item Weight ‏ : ‎ 15.2 ounces

Best Sellers Rank: #2,562,551 in Books (See Top 100 in Books)
- #510 in Global Marketing (Books)
- #516 in Social Media for Business
- #1,166 in Social Media Guides

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Ryan Holmes

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A serial entrepreneur, Ryan Holmes started his first business in high school and quickly opened a string of ventures, from a pizza restaurant to a digital media agency, before founding Hootsuite in 2008. As CEO he has helped to grow Hootsuite into the world’s most widely used social relationship platform, with 15-million-plus users, including more than 800 Fortune 1000 companies.

Holmes is an active investor and advisor, whose Maple Syrup Mafia syndicate is dedicated to accelerating Canadian startups. A future enthusiast (with a love of VR) and the inventor of a low-cost standing desk, he’s a hacker at heart: always looking for easier, better and more efficient ways to solve problems.

As a supporter of socially conscious ventures, Holmes is proud to have steered Hootsuite to B-Corp status, a distinction awarded to leading for-profit companies with a social and environmental mission. Through his foundation, The Next Big Thing, he also offers fellowships and mentoring to tomorrow’s brightest entrepreneurs.

He is widely recognized as an authority on digital transformation, entrepreneurship and social media. His insights are shared in publications such as Fortune, Fast Company and the Wall Street Journal. Holmes ranks as one of the top 20 global Influencers on LinkedIn and a leading CEO influencer on Facebook and Twitter.

Customer reviews

3.7 out of 5

50 global ratings

5 star		44%
4 star		17%
3 star		10%
2 star		19%
1 star		11%

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Brian Honigman

A visual guide to succeeding on social media as a company leader

Reviewed in the United States 🇺🇸 on June 6, 2017

Verified Purchase

Whether you’re a small business owner, department head or an executive at a Fortune 500, there’s undeniable value in being active as a leader on social argues author Ryan Holmes. His highly visual guide acts as a take action road map that a leader with any background could use to learn why social media matters for them and how to start taking action on these platforms.

Here are three reasons why the 4 Billion Dollar Tweet is a worthwhile read:

1) The guide serves two audiences: marketers and business leaders. There are many books available today that teach marketers how to better utilize social media and why leaders should be active on social networks, but rarely is the why and the how included that assists both audiences. Marketers can use this as a framework to help encourage and counsel company leadership to be active on these channels, while business leaders can use the guide as motivation and a plan of action that provides a multitude of examples.

2) Like all of his writing, Holmes made the guide relatable. I’ve been a fan of his writing for years now as he’s tactfully shown through his own social profiles how to successfully promote the articles you’ve written and what’s happening behind the scenes at his company. His writing is well-thought out, supported by numerous examples and backed by Holmes own experiences as a CEO active on social media support his personal brand and his company’s reputation as well.

3) It’s highly visual and a short, concise read. A surprising and refreshing part of his book is that it’s a visually focused resource, designed with white space and bright colors, ideal for reading on a tablet. The visual nature of the guide is different from your usual business book that tends to come off as stiff and uptight, which is the opposite of what this resource feels like as you read through it. I also sincerely appreciated the brevity as the 4 Billion Dollar Tweet was just as long as it needed to be, no more, no less. It’s easy to consume in one sitting as it’s the type of guide you’ll reference later when trying to convince leadership to create a purposeful plan around their use of social media.

It’s time for every leader to explore how social media can impact their goals as a professional and help take their approach to the next level. I highly recommend Ryan Holmes new book the 4 Billion Dollar Tweet because it concisely shares why and how leadership can use social media to their advantage and avoid the downsides.

5 people found this helpful

Helpful

Eugene Okumu

Short and sweet but...

Reviewed in the United States 🇺🇸 on August 15, 2017

Verified Purchase

I like how the book is concise and to the point. Lots of great tidbits and a very structured hack to getting leaders off the social sidelines and into the thick of things.
For that price though, one would expect a lot more content like use cases even if all as brief. The challenge with this kind of brevity is value for money flies out the window when after reading the book you chance upon a free blog with more depth.
I hope that after the purchase, updates can be made to it at no extra cost.
Otherwise hold on to your dollars for lengthier titles.

Helpful

Daniel Rosenbluth

Basically a presentation that adds very little value.

Reviewed in the United States 🇺🇸 on June 22, 2017

Verified Purchase

First of all it is hard to read. The font is too small and cannot be enlarged. For someone claiming to be a social media expert, trying to convince the "older" crowd to get on board with social media, the quality of this presentation leave something to be desired.
Tried it on multiple devices, looks hard to read on all.
In terms of content, I did not get any new insight. Claiming to get you started is a oversell.
Wasted my money, and more importantly my time.

3 people found this helpful

Helpful

JS

Quick read, long-lasting learnings

Reviewed in the United States 🇺🇸 on May 23, 2017

Verified Purchase

Every CEO (and everyone else, for that matter) should have a copy of this on them at all times. Brings the world of social media and the impact it can have on businesses into clear focus. In a world where Twitter seems to be a political soapbox AND presidential podium, people need to be informed!

3 people found this helpful

Helpful

Amazon Customer

Short, Sharp and Simple to Read

Reviewed in the United States 🇺🇸 on October 15, 2018

Verified Purchase

Enjoyed the narrative arch for each section. The supporting visuals were helpful. The assessment towards the end ask rich questions. Would have been nice to see examples of the results and actions that were taken.

It’s a good eBook...

Reviewed in the United States 🇺🇸 on July 19, 2017

Verified Purchase

Sadly, the write up promises far more than the book offers

One person found this helpful

Helpful

Dan

Brilliant Book

Reviewed in the United States 🇺🇸 on June 10, 2017

Verified Purchase

Today's day and age in social media means years of work can be destroyed with one flippant tweet. If you are a business leader, please invest in this book as it won't disappoint. Nice visuals as well make the complexity of social media easy to understand.

2 people found this helpful

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steven r. strom

Good read

Reviewed in the United States 🇺🇸 on August 16, 2017

Verified Purchase

Succinct and insightful for newcomers
Basic practical and focused
PowerPoint format friendly for business users
Puts importance of social media into context

One person found this helpful

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Top reviews from other countries

jkaonline

A must read for every CEO ...

Reviewed in the United Kingdom 🇬🇧 on June 17, 2017

Verified Purchase

A simple slide show with an effective message. A must read for every CEO and Board Room Exec. No LinkedIn profile? Profile but no photo? Twitter, Facebook, Snapchat, Instagram strategy?
A Social Media Profile is not a choice, the type and scale of profile is!

Michael Wright

Glossy & punchy

Reviewed in the United Kingdom 🇬🇧 on April 19, 2021

Verified Purchase

This should be mandatory reading for everyone. The importance of social media and its value delivered in a short read.

Doug W. Murray

It may not be useful to 68 year old retired people who don't run ...

Reviewed in Canada 🇨🇦 on June 8, 2017

Verified Purchase

While it took some time to get here the book is a well written instruction, direction to executives who have yet got on the social network mind-set. It may not be useful to 68 year old retired people who don't run corporations but it does give us a good look at what and where social media is going and it's value to the world.

I admire this writer for taking this step that is a good read for starters to this at the end of the road and especially those in the midst of large corporations. I'd like to see health care stop piddling around with the multi versions they have to communicate to each other, that rarely work and frequently break down and take some lessons from the book.
Doug Murray

Amazon Customer

Nothing earth shuttering

Reviewed in Canada 🇨🇦 on July 12, 2017

Verified Purchase

All good points and common sense. Yet, since common sense is not so common his points needs to be considered. Yes, we need to pay attention to social media. Thank you.

nomadvisuals

Thank Ryan!

Reviewed in Canada 🇨🇦 on July 28, 2017

Verified Purchase

Short and effective, what communication should be all the time! Was already convinced but needed this perspective! Thanks again for your effort. In Vancouver BC also ready to lead ;)

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